GoodSense Ltd.

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Experienced outsource marketing team skilled at supporting sustainable businesses to grow.

GoodSense marketing are senior marketing professionals you can draw on for strategic advice when you need to. You can draw on us regularly as your business grows or bring us in for special projects or to top up your in-house capacity. With GoodSense, you get top marketing skills without adding to your headcount.

We can help you define your brand, craft your key messages, plan your website and manage as much or as little marketing implementation as you need. Our flexible approach means we can adapt to suit your needs. And our values fit too.

In general, marketing and advertising have done more to stimulate consumption of our world's scarce resources than the treasuring of them. At GoodSense we reckon marketers need to take responsibility for the impact of our strategies and show leadership on sustainability. But we also think sustainability is the most exciting area in business right now. And as creative problem solvers and communication experts, we have a lot to offer.

We’re proud to provide strategic marketing advice to the Sustainable Business Network and to have worked with Member companies including Green Air, Clean Planet, The Farm Butchery, Lower Emissions, Soar Printing, Wanaka Wastebusters, CarboNZero, Oxfam NZ and TetraMap in various ways. We also helped the Advertising Standards Authority develop the current code for environmental claims so know a thing or two about avoiding greenwash.

We can promise you

  1. No surprise invoices
  2. No mark ups or commissions
  3. No bullshit
  4. No magic bullets or one size fits all models
  5. Just the very best advice we can give you, based on everything we’ve learnt.

GoodSense isn’t an agency. We will implement marketing projects for you but we’re truly independent. This approach also means you can always trust you are getting the best advice for any situation.

When you first meet GoodSense, we'll work with you to understand your needs and which of our marketing consultants will be the best fit for you and your project. If you’re happy with the match, your consultant will work as if they were your in-house marketing expert, to agreed fees, on a freelance basis. You get to sign everything off. As well as delivering the plans or programmes you need, your GoodSenser will support, challenge and inspire you, and your team.

Our flexible approach means we can work to suit your budget and your priorities. Whether you have $5,000, $15,000 or $150,000 to invest in a project with us, you can be confident your marketing is in expert hands.

To discuss how a GoodSense marketing expert could give you the marketing help you need call 09 973 0963 or contact

What or how does your business contribute to a more sustainable NZ?

GoodSense works to foster best practice in green marketing in Aotearoa NZ. We do this by speaking at events, hosting workshops, commenting in the media and using social media to discuss what succeeds and what fails.

As champions of ethical marketing and challengers of greenwash, we're proud to have been finalists in the 2013 NZI National Sustainable Business Network Awards for our critique of Dole's 'Ethical Choice' promotion and to have supported the Advertising Standards Authority to develop their new Environmental Claims code.

As well as maximising our handprint, we are on an ongoing path to minimise our footprint, challenging industry norms by remote-working and making the best use we can of technology to communicate.

And we're fussy who we'll work with, using our finite availability to help the good guys - sustainable businesses, 'light' exporters, social enterprises and not for profits - to succeed.

If you have any concerns about this listing please contact us

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