We’re a small, family-owned and operated company, based in the Wairarapa, producing New Zealand made clothing from 100% organic cotton.
A little bit of history…
We came up with the idea of designing the ultimate undie way back in 1995, so you could say our undies have a bit of provenance! At the time we were two design students frustrated by irritating undies, so we put both our brains and bums to work creating the ultimate undie - Thunderpants.
Now, 20 years on, Thunderpants has grown from just two people to a company with a staff of 12, where the balance between lifestyle and work is truly blurred. Our focus has always been on producing underwear and clothing of exceptional quality and design and this ethos permeates all aspects of the clothing we produce.
Our clothing line includes women's, men's, and kids' clothes.
We started with undies and now, each year, we produce over 30,000 pairs of our wonderful Thunderpants.
Quality over quantity - a philosophy
We work hard but we also believe life shouldn’t be taken too seriously. As a family run business, work has become an extension of home. We make a habit of communal lunches and bringing our dogs to work.
We love New Zealand, our families and our jobs. The Thunderpants business model is based on similar principles of slow growth, family before business and lifestyle over work. And it’s worked pretty well for us for the last 20 years, proving that it is entirely possible to work in a sustainable way that supports your local economy.
More than just underpants, Thunderpants are a way of life and, yes, it may seem a bit daft and cliched - it is only clothing after all - but for us, Thunderpants embodies the Kiwi dream and embraces the more important things in life like slowing down and enjoying the fruits of our labour.