Thunderpants Ltd.

Contact Details:
p o box 164
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Thunderpants - organic cotton, NZ made underwear for the whole family. Thunderpants are the ultimate undie, cut to fit your natural curves and made to last, they won't go up your bum! Our printed bold and bright designs are unmistakably Thunderpants

Thunderpants NZ

We’re a small, family-owned and operated company, based in the Wairarapa, producing New Zealand made clothing from 100% organic cotton.

A little bit of history…

We came up with the idea of designing the ultimate undie way back in 1995, so you could say our undies have a bit of provenance! At the time we were two design students frustrated by irritating undies, so we put both our brains and bums to work creating the ultimate undie - Thunderpants.

product group shot

Now, 20 years on, Thunderpants has grown from just two people to a company with a staff of 12, where the balance between lifestyle and work is truly blurred. Our focus has always been on producing underwear and clothing of exceptional quality and design and this ethos permeates all aspects of the clothing we produce.

Our clothing line includes women's, men's, and kids' clothes.

We started with undies and now, each year, we produce over 30,000 pairs of our wonderful Thunderpants.

 Our clothing is designed to fit and built to last.

 Quality over quantity - a philosophy

We work hard but we also believe life shouldn’t be taken too seriously. As a family run business, work has become an extension of home. We make a habit of communal lunches and bringing our dogs to work.

We love New Zealand, our families and our jobs. The Thunderpants business model is based on similar principles of slow growth, family before business and lifestyle over work. And it’s worked pretty well for us for the last 20 years, proving that it is entirely possible to work in a sustainable way that supports your local economy.

More than just underpants, Thunderpants are a way of life and, yes, it may seem a bit daft and cliched - it is only clothing after all - but for us, Thunderpants embodies the Kiwi dream and embraces the more important things in life like slowing down and enjoying the fruits of our labour.



What or how does your business contribute to a more sustainable NZ?

We take the exceptional quality of our clothing seriously and we are pretty uncompromising when it comes to this. All Thunderpants clothing is made from certified organic cotton and all of the production process is as local as we can feasibly make it.

The organic cotton we use in our fabric is organically grown in Indonesia and processed to strict SKAL standards (International Standards for Sustainable Textile Production) and most of our fabric is knitted in nearby Levin. We hand-print many of our designs onsite in Martinborough and for larger runs, the fabric is printed in Auckland or occasionally Australia. Only GOTS (Global Organic Textile standards) inks and dyes are used for printing and dying our fabric so only the best quality materials are used to make Thunderpants clothing. The fabric is sewn into undies or other items of clothing in nearby Carterton.

Every aspect of production, from how our fabric is made and our clothes sewn is traceable, tested and controlled for quality.

If you have any concerns about this listing please contact us

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