What we do
We work with ethical businesses to help them realise the benefits of brand storytelling in a circular economy.
We recommend a purpose-led, circular approach to business practices, environmental reduction and human-centred people experience. Our work ranges from brand strategy, brand identity and packaging design to insight-led creative campaigns.
How we can help you to go circular
88% of consumers want brands to help make the world a better place (Forbes).
Businesses are the solution to our most pressing societal and environmental issues. Matter* collaborates with you to develop your unique purpose and proposition into an authentic and distinctive brand identity.
We look to bake in circular thinking across all aspects of your brand including waste, packaging, ethical supply chains and purpose-led initiatives. Matter* can recommend plastic-free packaging materials with a circular life-cycle.
Examples of brands Matter* has helped move towards a circular future include:
Ahi restaurant: Matter* recommended Ahi grow an organic garden to supply its own produce. Using permaculture practices reduces toxic sprays and increases biodiversity. It also reduces food miles and creates a circular system where all organic restaurant waste is returned to the garden to be composted to enrich the soil.
Te Rā, a Māori solar initiative helping marae invest in sustainable energy: Matter* collaborated with Te Rā to articulate its purpose of accelerating māori growth. We helped design a circular system that diverts excess solar power to its whanau and community such as crèches and families in need. The successful pilot on four marae will be available as a retail platform in 2023, ensuring the community continue to benefit.