Emma Lewisham is circular-designed, scientifically-backed and 100% natural skincare. Last year the business launched the Emma Lewisham Beauty Circle, becoming the first circular-designed and carbon-positive beauty brand in the world.
The Emma Lewisham Beauty Circle is a free, incentive-based recycling programme to ensure all of its facial beauty products are given a second life. Customers send back four empty packages at a time for recycling and receive a $15 Emma Lewisham voucher in return. This is an incentive to participate and recognises that the packaging material still holds value and is worth recycling and reusing.
Emma Lewisham accepts packaging from all beauty brand facial products. In just 11 months, the business prevented 280 kilograms of waste going into landfill or entering the environment. In doing so, more than 7,000 product units were repurposed.