All Heart NZ partners with corporates to redirect and repurpose unwanted items.
Operating for three years, All Heart has launched a digital media campaign in the last year to change the behaviour of the largest corporates in New Zealand around sustainability and product stewardship.
All Heart began targeted storytelling and messaging. It revamped its website, search engine optimisation and ‘pay per click’. It now provides impact reports to corporate clients with data on where that client’s goods have been donated, weight saved from landfill and equivalent dollar value. The client shares the story, leading to stronger engagement with All Heart throughout their networks.
From October 2019 to June 2020 All Heart NZ redirected more than 400,000kg from landfill which represents over $1,000,000 of funds saved or raised by 37 different communities. Since 2016, All Heart NZ has redirected over 2 million kg from landfill.