FutureFit is an Auckland Council initiative to inspire and help people to take climate action. It is a gaming-based carbon footprint tool that enables Kiwis to calculate their personal carbon emissions, then choose actions to reduce them. They can work individually, or in groups, and see how their actions contribute to a collective goal of reducing carbon emissions.
FutureFit is designed around science-based emission research combined with proven behavioural insights. This has created a compelling and effective tool for change.
So far 16,000 carbon footprints have been completed, and 3,400 users registered. More than 540,000 kg of carbon has been saved.