Bridget Williams

Bridget Williams

Bridget founded social enterprise Bead & Proceed, which educates people about the 17 UN Sustainable Development Goals (SDGs) and inspires action towards them through creativity.

Bead & Proceed brings people together to each make a five-beaded necklace, key ring or bracelet that represents the top five SDGs they want to work on. While painting, people come up with innovative ways to action their chosen five goals. Bead & Proceed operates a one-for-one system: for every Bead & Proceed Kit purchased, another is donated to a low-decile school or deserving community organisation.

The kits are hand-made by Silence, a World Fair Trade organisation, employing and upskilling adults in Kolkata, India who are deaf, mute or blind. Eco-friendly paint comes from the Natural Paint Co., whose supply promise is that for every square metre of paint used, the a square metre of Amazon rainforest is saved. Bridget also runs workshops and consulting services. Operating for just 18 months, Bead & Proceed has attracted more than 2000 participants.