CoGo is a world-first free mobile app that helps consumers make more impact with everyday purchases by seamlessly switching their spending to businesses that align with their social and environmental values.
The platform is built on the belief that some of the most challenging issues facing society, such as climate change, sustainability and workers’ rights, can be tackled at scale when consumers are empowered to vote with their wallets, and influence businesses to be a force for good.
CoGo provides users with insights on their ethical spending and provides businesses with a platform to showcase their sustainable practices and pledges, reach value-aligned consumers and gain monthly insights on what their customers care about to inform their sustainability investments.
In 2010 CoGo launched with 10 Wellington cafés under the Conscious Consumers brand. Last year CoGo integrated with over 35 banks in the UK market. It now has more than 45,000 business listings and 60,000 app users in the UK and NZ. It will be releasing a real-time carbon footprint tracker later in 2020.