The Omega Innovations team at New Zealand King Salmon has added value to fish by-products with the aim of achieving full nose-to-tail utilisation of salmon.
Once the salmon fillet has been removed, the remaining raw materials are made up of heads, frames, skins, gills, guts and trimmings. Previously considered waste, these by-products were either disposed of at cost or rendered into salmon meal (a low value commodity with diminished nutrients). NZ King Salmon now repurposes the remaining raw materials into their own brands of premium pet food, salmon burley and frozen salmon blocks for pet food producers. The company has plans to explore producing compost and nutritional products in future.
These initiatives prevent 2,500 tonnes per year of raw materials being discarded. Omega Plus pet food is currently in 180 supermarkets across New Zealand, available through five online platforms, a number of pet stores and vet clinics and is also exported.