Remix Plastic uses recycled plastic products as a vehicle for change in reducing single-use plastics. In May 2020, Prime Minister Jacinda Ardern wore a pair of Remix Plastic’s Huia feather earrings made by Anthea Madill from 3D printer waste. Over a whirlwind weekend of social media postings, orders for the earrings took off and Anthea leveraged the exposure to communicate powerfully about Remix Plastic’s work.
Anthea published an article describing how the Huia became extinct partly because its feathers were prized as a fashion accessory. 1News, Stuff and The Press published the story featuring Jacinda Ardern wearing the Huia earrings. The story reached more than 40,000 people and led to a 140,000% increase in product sales. 37,500 people were reached through Facebook and LinkedIn.