The Hawea Grove describes itself as a journey in sustainable eco-focused building. Its goal is to create a sustainable living and visitor sanctuary among a grove of fruit and nut trees.
The Hawea Grove is documenting its journey through videos. The video series follows an environmentally-focused residential build, showcasing the twists and turns of the project and educating consumers in the process.
The series is designed to raise awareness of the impacts of the building sector on the environment. The premise is that consumers have more power than they know but that decisions are primarily price-driven. Each episode has a theme, for example, one episode discussed the C02 emissions of concrete and steel, and presented opportunities for down-cycling crushed glass into a concrete mix. Another episode explores waste management and energy efficiency.
Each episode currently reaches between 10,000 and 20,000 people. By June 2020 The Hawea Grove had produced five episodes out of a total of 20. It predicts a reach of about 50,000 per episode by the end of the series.