GoodSense – ethical marketing excellence


Organisation Category: Administrative & Support Services

  • Profile

    At GoodSense, we only use marketing as a force for good.  Our purpose is to use marketing to help grow a healthier, fairer, zero-carbon NZ.

    We work with organisations whose products or services benefit nature or people, as well as their bottom line. Our clients are part of the solution, not the problem.

    They include any type of organisation – social enterprise, business, government, not-for-profit. They can operate in any sector and be any size. What they share is their inherent goodness or a commitment to making material change.

    Ethical marketing excellence

    We strive to deliver ethical marketing excellence in everything we do:

    • We offer a nationwide team of experienced, strategic marketers
    • We use proven collaborative methods for the best outcomes
    • We’ve been the leaders in marketing sustainability in Aotearoa since 2010

     What this means for our clients

    The leaders in marketing sustainability:  Our commitment to working in the social and environmental responsibility space means we know the landscape and are effective faster.  Because we know the risks and issues we can keep our clients safe from ‘greenwash’ and ‘social wash’ as we help them develop and tell their stories.

    Because we have been committed to social and environmental responsibility for a long time we can connect our clients into their target audiences, key networks and influencers, here and overseas. And keep them up with international trends and best practice.

    If an organisation is helping nature or people, we want to help them succeed.  You can see more about our own work to operate as sustainably as possible here

    Experienced, strategic team:  GoodSense has talented marketers who share your values in Auckland, Christchurch and Wellington.  We are providers nationwide under the NZTE Business Partner Capability Programme and All-of-Government approved.

    From brand strategy and marketing or digital planning, to websites, campaigns, social media execution and PR / stakeholder communications, we deliver.  Clients use us for the heavy lifting at the start of projects, outsource as much, or as little, marketing project management as they like or we can mentor, coach or train their team. You can see feedback from our clients here

    Proven collaborative methods:  Our effective workshops, flexible delivery and experience in coaching, based on decades of marketing experience, give clients – and our partners including Ākina – the best results.

    We’re skilled at working collaboratively with in-house teams and at upskilling our clients and their teams. Our approach is designed to build capability and generate long term value.

    Our inclusive, co-operative approach bridges the social enterprise, small business, government, corporate and not-for-profit worlds.  See more about our clients here

    Please get in touch!

    We love to talk about potential projects or collaborations, so do call us!

    Kath Dewar, Managing Director:  09 973 0963

    Jo Patterson, Executive Director:  09 973 0964

    Meet the full GoodSense ethical marketing team here

  • More Info
    Sustainability Highlights:
    • Smart Procurement-Supply Chains
    • Smart Transport
    Sustainability Actions:

    GoodSense works to foster best practice in green marketing in Aotearoa NZ. We do this by speaking at events, hosting workshops, commenting in the media and using social media to discuss what succeeds and what fails.

    As champions of ethical marketing and challengers of greenwash, we're proud to have been finalists in the 2013 NZI National Sustainable Business Network Awards for our critique of Dole's 'Ethical Choice' promotion and to have supported the Advertising Standards Authority to develop their new Environmental Claims code.

    As well as maximising our handprint, we are on an ongoing path to minimise our footprint, challenging industry norms by remote-working and making the best use we can of technology to communicate.

    And we're fussy who we'll work with, using our finite availability to help the good guys - sustainable businesses, 'light' exporters, social enterprises and not for profits - to succeed.

    We make the most of 21st technology to deliver great client service and flexible working with minimal travel. Our team operate from a network of home offices connected by a cloud-based phone system, video conferencing and a secure social network/intranet for document sharing and communication. This approach supports the quality of life of our team members and minimises our use of space and pointless travel.

    In our procurement we choose carefully and seek function over fashion. As Directors, we do our best to spend our dollars well – from ink-efficient white board markers, to durable technology – and we are working on guidelines for our freelance team.

    We plan diaries and trips to make the most of any fossil fuel we burn and use public transport and cycle when we can. We are tracking our owners’ car use and flights and plan to offset what we can’t avoid.

    Awards and Certifications: Other
  • Map

    No Records Found

    Sorry, no records were found. Please adjust your search criteria and try again.

    Google Map Not Loaded

    Sorry, unable to load Google Maps API.

  • Reviews

Listing last updated 22/08/2017