Join us to get the essential skills for authentic sustainability storytelling. Back by popular demand, the Masterclass on Communicating Sustainability is a day of hands-on learning led by industry experts.
Why attend?
Effective sustainability communication is more important than ever. Getting it right or getting
it wrong can get you in the news. People want to know about the good businesses are doing,
but they’re quick to spot inauthenticity. Greenwashing is on the rise. But so is greenhushing,
when businesses under-report sustainability progress to avoid scrutiny. Neither is good for
business or the environment.
What you’ll learn
- Practical strategies to share your sustainability progress effectively
- Techniques to avoid the pitfalls of greenwashing and greenhushing
- Insights from industry leaders and real-world case studies
- Networking with like-minded professionals
Topics
The event will include presentations and panels led by industry experts, as well as
interactive workshops.
- Greenwashing and greenhushing
- Effective messaging for impact and commercial success
- Behavioural change
- A.I. and the future of sustainability communication
Speakers
- Jason Cate - Head of Qualitative, Kantar
- Daniel Street - Partner, DLA Piper
- Jessica Palairet - Executive Director, Lawyers for Climate Action
- Mike Casey - CEO, Rewiring Aotearoa
- Rui Peng - Co-founder/CEO, Critical.
- Mat Maroni - Strategic Lead, Merz Institute
- Vincent Heeringa - Network Lead, Sustainable Business Network and Director, Better Aotearoa
- Fiona Stephenson - Head of Communications & Marketing, Sustainable Business Network
- Andy Kenworthy - Senior Communications Advisor, Sustainable Business Network
With more to come.
Proven success
Our 2023 Masterclass on Communicating Sustainability was a resounding success. 100% of
surveyed attendees said it inspired them to take positive action or make positive change.
Here’s what attendees had to say:
“Thanks Sustainable Business Network, it was an amazing event and there were so many
valuable takeaway tips. It would be great to see this become a more regular event.”
“Congratulations for a fantastic event today. My notebook is jam-packed with insights from
the wonderful speakers and I’ve made some great connections too.”
Who should attend?
- Communication and marketing professionals
- Sustainability managers
- Business owners and managers
- Anyone interested in sustainability storytelling
Ticket prices
Buy your ticket now and save $200 + GST on the full price.
Earlybird tickets – SBN Impact Investor (member) $495 + GST
Earlybird tickets – general admission $695 + GST
Full price – SBN Impact Investor (member) $695 + GST
Full price – general admission $895 + GST
Digital ticket* $275 + GST
*Digital ticket is for online viewing and only for the morning sessions (presentations and panels). It does not include access to in-person workshops.
