Listing Criteria

Information to include in your application and listing

The following drop-down menu contains points to consider when completing your application. We’ve split them into seven categories, each with their own sub categories. Choose the ones that are relevant. These points will help you to show how your product or service meets our listing criteria. They will also help direct the wording you use in your listing to create maximum impact.

1. Products and supplies
Products and supplies with circular features

Sub categories:
Raw materials and components, Finished products and services, Goods with product stewardship schemes, Products as a service
- Origin and renewability of materials
- Chain of custody
- Tracking, measuring and reporting of net positive outcomes
- Percentage of any recycled content – post industrial or post consumer
- Incorporation of circular attributes such as extension of life cycle, reusability of recyclability
- End of life solutions and processes
- Third party verification and accreditation
2. Redesigning
Redesigning how products are made so they require less resources, last longer, or get a continued life, and eliminate waste

Sub category: Redesign – work with product and process designers, innovation agencies and consultants
- Case studies, including process and outcomes, demonstrating successful business transitions to more circular operations
- Examples of solutions or products that your business has helped develop or design, based on key circular economy principles
- Relevant professional qualifications held by your team
Sub category: Decision making – capture and understand baseline data, identify and prioritise circular economy opportunities
- Examples of measuring and analysing baseline data (e.g. waste or material flows), and the actions that were taken as a result
- Relevant professional qualifications held by your team
3. Reducing carbon
Reducing carbon emissions across key areas of business operations.

Sub category: Measuring and strategy
- Measurement and reporting standards used for Greenhouse Gas emissions. This could include ISO 14064-1:2018 and / or the Greenhouse Gas Protocol (for organisations), 14064:2-2019 (for projects) or 14067:2018 (for products), or another recognised standard
- Method for verification services. This could include ISO 14064-3:2019 or the Assurance Engagements on Greenhouse Gas statements (ISAE (NZ) 3410.
- Standard (e.g. ISO 14065) and organisation used for the certification of verification service
- Process for supporting organisations to develop emission reduction plans and strategies
- Approach taken and standards used to help organisations set emission reduction targets in line with the science (e.g. using the Science-Based Target initiative)
Sub categories: Moving people, Moving goods, Site operations, Office operations
- Process for helping organisations reduce greenhouse gas emissions from the movement of staff/goods and/or operations
- Outcome(s) of reduction results
- Process for quantifying and verifying the reductions (including a baseline measure)
- Standards used to provide your service
4. Regenerating nature
Regenerating nature so the health of our natural environment is improved.

Sub category: Consultants
- Method for enabling businesses to contribute to the improved health of the natural environment (e.g. soil health, improved water and air quality, increased biodiversity), including examples
- Measurements used to track improvements
- Certifications associated with your services
Sub category: Contribute to initiatives that regenerate nature
- Details of the net positive benefits to Aotearoa New Zealand’s natural environment (e.g. soil health, improved water and air quality, increased biodiversity), that your initiative delivers, and how these are measured and reported
- History of initiative in terms of length of establishment, scale of work and outcomes delivered to date, forward programme of work and goals over the next 5 years
- Funding received to date to support operational costs and project outcomes, plus partnerships established to support the work
- Legal entity, organisation structure
5. Sharing and trading
Sharing and trading existing resources to reduce the need for new materials by providing online platforms and access to secondhand markets and ‘product as a service’ models.

Sub category: Sharing economy and secondhand trading
- Examples of idle assets shared or used goods traded
Sub category: Product as a service
- Examples of selling the service or outcomes provided by a product, rather than physical product
6. Extending lifespan
Extending the lifespan of products and materials to keep them in circulation via reuse, repair, refurbishment, and remanufacture.

Sub category: Reuse
- Method for enabling a product to be reused for its original purpose, including examples
Sub category: Repair, refurbishment and remanufacture
- Method for enabling a product to be repaired, refurbished or remanufactured, including examples
- Warranties provided
Sub category: Repurpose
- Details of the waste products or materials used
- Details of the new products created
7. Recycling or composting
Recycling or composting waste materials into reusable materials.

All sub categories
- Location of recycling operation
- If exporting, confirmation of a Basel Permit
- Details of the recycling or composting processing capability
- Details of the format or state the material needs to be received in
- Levels and solutions for any residual waste from processing

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Packaging Criteria

Packaging is complex and there’s a lot of greenwash out there, so to ensure we’re listing appropriate substantiated solutions, we’ve got some packaging specific criteria for our directory.

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Getting your environmental claims right

It’s important to verify the environmental claims you make about your product or service when listing in the Directory. The Fair Trading Act 1986 states that all traders must make sure their environmental claims are substantiated, truthful, and not misleading. The Commerce Commission has put together Environmental Claims Guidelines to help traders understand their obligations when making environmental claims. There is also advice around the issues of making comparative claims that one product is better than another and avoiding vague claims such as “greener” or “friendlier on the environment”. Comparative claims can not be made in Directory listings.

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The review process

As part of the application for listing in the Directory, you will need to supply evidence that supports your claims e.g. case studies, relevant third party assessments, references.

Applications will be reviewed by the SBN circular economy team and an external panel. If we aren’t satisfied that an application meets our criteria, we may ask for more information, or it may be declined. Applications are subject to the Terms & Conditions for Listers.

Applications must support the overall principles of the circular economy and will be reviewed holistically, taking into consideration the overall outcomes provided by the product or service.