EthicallyMAD Ltd


Phone 03 669 3663

Organisation Category: Education & Training, Information, Media & Telecommunications, Not Elsewhere Included, and Other Services

  • Profile

    EthicallyMAD provides digital marketing, conversion rate optimization, and conversion based web design services to socially and environmentally responsible business.

    (EthicallyMAD – Ethically Making A Difference)

    We understand the power and influence of marketing (when done well), and understand the responsibility of using that influence. That is why we choose to help businesses that are actively working to reduce their negative impact, and those that are engaged in benefiting humanity and the planet at large.

    Services we offer…

    Conversion Based Web Design: Many businesses spend a small fortune on advertising and marketing to drive visitors to their website, only to have those visitors leave their site and never return. Having a website that gets found is not enough – you need that site to also persuade visitors to take some action.

    That action may be to purchase online, fill in a form, give you a call, or to visit your store or office. Unfortunately, the vast majority of web design agencies only care how a website looks, but give little thought to how it will convert.

    This approach costs the client twice. Once for the design, and then again in all the lost business.

    We build sites that look good, but not at the expense of losing business. Usability and message are both key, as are designing a site to support and enhance your marketing strategies (rather than hinder them, which many designs unwittingly do).

    Conversion Rate Optimization (CRO): Even a well-designed website can be improved. By running user tests, analysing analytics data, then running tests we can increase a site’s conversion rates.

    We don’t just focus on financial metrics (though these are also very important), we also help clients identify, measure and improve their Social Impact Metrics (SIMs). These metrics are different for every business, but for a deeper understanding of the importance of SIMs, and how to identify yours, download our report by clicking here.

    If you are interested in the value and process of CRO (every business should be doing this, with or without us!) then you can download our Conversion Rate Optimization guide here.

    Digital Marketing: Having a website that converts well is only any good if people visit it, which is why we offer a range of digital marketing solutions.

    These include; Search Engine Optimisation (SEO), Google Ads and other forms of paid online advertising, Social Media, affiliate marketing and press releases.

    We also further increase conversions by following up with leads using email marketing campaigns and re-targeting techniques.


  • More Info
    Sustainability Highlights:
    • Clean Energy-Energy Efficiency
    • Design-Innovation-Disruption
    • Towards Zero Waste
    • Wellbeing-Community-Health
    Sustainability Actions:

    While our core purpose is to amplify the results of other businesses that are doing great things, we also try to run our own business as best we can.

    For example, the vast majority of our office furniture is recycled or second hand, we walk or cycle to the office, we run energy efficient lighting, we run a paperless office, we use non-toxic paint (The Natural Paint Co) and cleaning products (Ecostore), we voluntarily offset our carbon emissions, we help with a variety of community-based projects.

    We have also published a book, "How To Become A Superhero - Build A Better Business And Help Save The World" to help provide education on the role and responsibility of social enterprises, as well as starting our own hosting business, to provide hosting that offsets carbon emissions by 5x, and uses profits to plant trees on top of the carbon offsets.

  • Offers for SBN Members

    If you mention you are an SBN member, we will give you a 15% discount on any of our services.

  • Map

    No Records Found

    Sorry, no records were found. Please adjust your search criteria and try again.

    Google Map Not Loaded

    Sorry, unable to load Google Maps API.

  • Reviews

Listing last updated 12/02/2019