Jacqueline is a founding Partner of The Purpose Business,. She is a passionate advocate for values and purpose driven business, and bringing the customer’s voice into an organisation to drive better decisions, performance and results. She has over two decades of experience working with leading New Zealand businesses and brands to improve the quality of their stakeholder engagement and reputation capital. Jacqueline is recognised as a thought leader in sustainable business and brand strategy. In her previous role leading New Zealand’s most respected market insights agency, she created The Colmar Brunton Better Business Report, a seven year longitudinal study into the growth of conscious consumerism in New Zealand.