Transformation Areas

This story reflects success in the highlighted areas.

3R Group – finding waste solutions

3R Group champions several consumer-facing programmes that create sustainable recycling solutions for problematic waste.

Materials that are difficult to dispose of can cause a negative impact on the environment, and 3R Group creatively finds solutions for these waste materials that typically create more economic opportunities.

To name a few, 3R Group has created or developed several nationwide programmes, including Resene Paintwise, Agrecovery Rural Recycling, The Great DDT Muster and SeatSmart.

Measurement of 3R Group’s own impact is constantly carried out to ensure the benefits consistently outweigh the cost and adjustments are made if necessary.

All of 3R Group’s initiatives challenge the norm of the one-way consumption process – ‘take, make, waste’ – and actively encourage consumers and business to think more about contributing towards a circular economy.

3R Group is a finalist in the 2015 NZI Sustainable Business Network Awards in the Auckland Council Mega Efficiency Impact category.