The Better NZ Trust has a vision to create environmental, financial and health benefits for all New Zealanders. It does this through education and assisting the adoption of zero carbon renewable energy technologies, with a focus on electric vehicles.
The Better NZ Trust partnered with EECA to organise and promote International Drive Electric Week in September 2016. It also delivers an ongoing outreach programme introducing electric vehicles (EVs) to thousands of people. The Trust has managed 100 EV events in New Zealand since September 2016.
Part of its education strategy is to offer people the opportunity to ride in or drive an EV. Its annual flagship event, the Road Trip from Bluff to Cape Reinga, grew considerably in 2017. Over 400 EV owners joined at the 41 separate events held in towns and cities along the route.
Communications has involved both traditional and social media coverage to educate the public on the benefits of using electric vehicles.
The Better NZ Trust is a finalist in the Communicating for Change category of the 2017 NZI Sustainable Business Network Awards.