In November 2018 Chia Sisters launched Bottled by the Sun fresh pressed juice – to celebrate the company running New Zealand’s first solar powered juicery.
Other companies are producing great juices, but Chia Sisters’ juices are the only ones bottled by solar power. They made this loud and clear in the name of the drink, the labelling, and the PR strategy that has reached hundreds of thousands of New Zealanders.
The ‘switch to solar power’ story has been picked up in major newspapers and other media, including TVNZ, NZ Herald, Idealog, Stuff, Dominion Post, Nelson Mail, Kia Ora magazine, Dish magazine, and Denizen.
Chia Sisters believe by sharing their story with other businesses, and how easy it can be to switch to solar power, they can encourage and guide others to follow suit.
As a result of the interest generated, Chia Sisters have accepted invitations to talk at conferences in NZ and Australia.