Ethique (formerly called Sorbet) makes waste-free, salon quality, beauty and bathroom products such as shampoos, soaps and conditioners. Unique in the world, all products are made in solid form, requiring less water than a standard shampoo.
They come packaged in water-soluble paper or compostable cardboard boxes rather than plastic bottles or jars.
Certified as a B Corporation and cruelty-free, Ethique doesn’t test on animals and only uses ethical, naturally-derived ingredients. A key goal is tackling consumer waste with the biodegradable packaging preventing more than 34,000 packaging units going to landfill. The company runs a waste free office, with 100 per cent energy from renewable sources; it donates 20 per cent of profits to charities; and it pays staff above the Living Wage.
The company successfully raised $200,000 in an equity crowdfunding campaign in June 2015. The investment will be used to develop and expand into the international market with a goal of being in the Northern Hemisphere by 2017.
Ethique is a finalist in the Mega Efficiency Innovation and Restorative Innovation categories of the 2015 NZI Sustainable Business Network Awards.