Since 2012, Ethique has been producing solid beauty bars as a compostable, plastic free alternative for personal health care. The ingredients are sustainable and biodegradable, and the packaging is uncoated, recycled, compostable cardboard boxes.

Each year 50 million plastic bottles of shampoo and conditioner are used and disposed of in New Zealand. On average only 20% of people recycle their personal care packaging, resulting in over 750 tonnes of plastic headed to landfill every year.

Ethique has found a solution for avoiding plastic in an industry that is commonly known for over-packaging. To date, Ethique has prevented the production and disposal of over 170,000 bottles, with the goal of one million by 2020.

Ethique is a finalist in the Going Circular category of the 2017 NZI Sustainable Business Network Awards.