Love Food Hate Waste, overseen by WasteMINZ, is a behaviour change campaign to reduce food waste and increase resource efficiency. It is the first of its kind in the waste industry in New Zealand.
Waste reduction starts with increasing people’s awareness around food waste and their role in making a change. WasteMINZ has raised this awareness through communications tools including infographics, videos, blog content and social media. It has also included awareness raising initiatives such as the opening of the Community Fridge in Auckland, the Brain Popcorn Challenge and the Great Persimmon Rescue.
In the first three months of the campaign, awareness of the $820 million worth of food wasted by households every year increased by 13%. Over the first 18 months, social media content had more than 6.5 million impressions. Hundreds of thousands of people were reached through organic visits to the website, online advertising and third-party coverage.
WasteMINZ partnered with 60 councils and community groups across the country to deliver Love Food Hate Waste, with support from the Ministry of the Environment.
WasteMINZ is a finalist in the Communicating for Change category of the 2017 NZI Sustainable Business Network Awards.