A MUST-see Sustainable Fashion Show

17 February 2014

Budding fashion designers and creatives are joining forces to create a fashion show with a difference. They’re looking for entries and submissions of up-cycled clothing and sustainable wearable art for the MUST Sustainable Fashion Showcase.

The MUST Sustainable Fashion Showcase will show second-hand, up-cycled and sustainable clothing at an event with a new fashion philosophy, encouraging designers and buyers alike to take pride in a more sustainable approach to fashion.

Held on Friday 28 March at Rubix Foundation, a new gallery space in Birkenhead, the event will feature art, photography and music, in addition to a sustainable fashion parade. MUST is held as part of Ecofest North, a month-long festival taking place from 15 March – 13 April at various locations on the North Shore and in Matakana. Ecofest North is coordinated by the Kaipatiki Project Environment Centre, and is supported by Auckland Council.

“MUST is a fashion event put together by a group of passionate young people who have come together through their love of fashion, and a belief in taking a sustainable approach to its creation,” says Holly Chase, one of the fashion show organisers.

The fashion industry’s fast-changing trends have wide-ranging environmental effects, including textile waste, pollution, water and energy consumption.

“We are trying to promote a unique and individual fashion sense in young people. We are also trying to show them that second-hand or up-cycled garments have a much lower impact on the limited resources we have on our planet,” she says.

Holly has attracted international attention with her blog ‘A Year of Secondhand,’ where she will only wear recycled or hand-me-down clothing in an effort to show that fashion can be sustainable.

Entries are now open for submissions of upcycled clothing and sustainable wearable art.

“All you have to do is create an outfit from materials that were once something different. You could alter second-hand clothing, or go crazy and create a wearable work of art from whatever re-used materials you can dream up,” says Holly.

If you’re interested in taking part in the Must Fashion Show, email mustfashionshow@gmail.com or visit their Facebook page.  Entries close on Friday 14 March. 

MUST really small