Change your undies to change the world

31 March 2015

Exquisitely comfortable cotton-underpants-maker Thunderpants has teamed up with All Good Bananas, selling limited-edition, banana-print ‘Philanthropants’ to raise money for food rescue service Kaibosh.

Thunderpants evolved out of the noble quest to create the comfiest underpants in the world, back in 1995. Nelson design student Josie Bidwill tirelessly tested prototypes until she found the perfect mix of spandex and cotton and, more importantly, a pair of pants that didn’t go up your bottom.

After teaming up with her sister Sophie, the duo have seen the business go from strength to strength, with 30,000 pairs of men’s, women’s and children’s pants sold every year, and more than one million bottom-satisfying pairs since their inception.

The company operates under an ethical mandate; their philosophy emphasises the importance of local employment and the pants are staunchly New Zealand-made. They also use 100 per cent organic cotton (grown in Indonesia and processed to strict standards under the International Standards for Sustainable Textile Production guidelines) and the fabric blend is knitted together in Levin, and sewn into undies just 20 minutes up the road from the airy Martinborough Thunderpants workshop.

As part of their philanthropants mission, Thunderpants has recently collaborated with food champions All Good Bananas to produce a limited-edition, hand-printed pair of pants for women, men and children ranging from $23 to $38 dollars. A portion of sales throughout March and April will go to Wellington-based food rescue service Kaibosh.

“After knocking our heads together for a little while we came up with the perfect mash-up, bananas and undies that fight food poverty – philanthropants,” says Josie Bidwill.

“Kaibosh does fantastic work in the community and we wholeheartedly support its values and mission for zero food waste and zero food poverty. We’re keen to give back to those who need it most,” says Josie.

“All Good Bananas helps to lift small farmers out of poverty on the other side of the world. We’ve always been frustrated by the amount of fresh produce that goes to waste at this end of the supply chain when people in need really struggle to get access to enough food to feed their families. We wanted to help do our bit to support for the great work that Kaibosh does.”

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