Conscious Capitalism: how passion and purpose can increase profit

17 June 2014

A leading thinker on Conscious Capitalism is visiting New Zealand soon, giving Kiwis a unique opportunity to discuss how having passion and purpose within your business can increase profit.

‘Conscious Capitalism’ means re-orientating business from focusing solely on the pursuit of profit, to a focus on integrity, higher standards, and serving all stakeholders: employees, suppliers, customers, investors, the community, and the world at large. It’s a practice behind the success of companies such as Google, Patagonia, Nordstrom, The Container Store, REI and thousands of other smaller companies worldwide.

To be conscious is to be aware, or mindful. Conscious Capitalism builds on the foundations of Capitalism – voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law – to include the elements of trust, compassion, collaboration and value-creation.

Conscious Capitalism assumes that the fundamentals of capitalism must change, if global businesses, communities and governments are going to thrive.

The entire framework of business, and the level of social responsibility a business must demonstrate, is evolving. Conscious capitalism is regarded as a more enlightened way of doing business, because it embodies the pursuit of a higher purpose than just ‘business as usual’.

Fred Kofman, author of Conscious Business, defines the core principles of a conscious business as:

  • Deeper Purpose: Recognising that every business has a deeper purpose than merely profit maximisation, a Conscious Business is clear about and focused on fulfilling its deeper purpose.
  • Stakeholder Model: A Conscious Business focuses on delivering value to all of its stakeholders and works to align and harmonise the interests of customers, employees, suppliers, investors, the community, and the environment to the greatest extent possible.
  • Conscious Leadership: In a Conscious Business, management embodies conscious leadership and fosters it throughout the organisation. Conscious leaders cultivate awareness throughout their business ecosystem, beginning with themselves and their team members, and moving into their relationships with each other and other stakeholders.

Want to know more?

For the first time in New Zealand, Raj Sisodia will speak to business owners, entrepreneurs and aspiring leaders in both Christchurch and Auckland about the opportunity that exists to transform business and increase profits by applying the principles of Conscious Capitalism

A leading figure in the Conscious Capitalism movement, Raj Sisodia is co-founder and co-chairman of Conscious Capitalism Inc.

Click on the links below for tickets and more information about the Conscious Capitalism events:

More about Conscious Capitalism, Inc:

Conscious Capitalism, Inc. is a non-profit organisation that is dedicated to cultivating the theory and practice of Conscious Capitalism through events, presentations, publications and social media.

It also supports an emerging network of Conscious Capitalism Chapters, which serve as communities of inquiry for business leaders, entrepreneurs, coaches and consultants and others.