FOOD – Boost your foodie start up!

29 November 2016

Know any fledgling good food businesses that need a hand? The Good Food Boost programme will team four start-ups with expert mentors to help get their products to market.

The Good Food Boost, run by the Sustainable Business Network together with Auckland Tourism, Events & Economic Development, is a free annual mentoring programme for up-and-coming  food businesses.

Entries open today. Judges will select four winning businesses to take part in the programme.

What you’ll get:
Four lucky winners will receive mentoring sessions from experts in food and business. They receive a strategy session with the FoodBowl. They get tickets to a workshop on how to pitch a good food business. And they get ongoing advice from SBN.

This year’s mentors include top chef Michael Van de Elzen, Paul Johnston (Supply Chain & Distribution Manager, Life Health Foods); Kim Evans (Creative Director, Little and Friday) and Martin Yeoman (Director and Managing Partner of marketing and creative company Assignment Group). Mentoring will take place during February and March 2017.

What last year’s winners said:

The Good Food Boost programme helped us a lot as a new business. It forced us to face up to decisions early on and really think about our direction. The mentors were really easy to talk to and have ongoing relationships with.

It was with great delight I found out I was accepted into the Good Food Boost mentoring programme. However it exceeded any expectations I had about what the course would entail. I learned so much about my business, myself, my product and I learned from the mentors and Emily from Sustainable Business Network. Never, ever, ever give up!”

The mentor programme allowed us to define what the key areas of our business are, focus on the areas where we needed guidance and move forward with achieving those goals. The insight from the mentors and the passion that they showed us was inspirational. The experience brought us to a new level in such a short time.”

How to enter:

Entry is free! Just fill in the online entry form before entries close on 25 January 2017.

Find out more here or email