FSC Friday raising awareness around deforestation

22 September 2015

The Forest Stewardship Council (FSC) Australia and New Zealand is launching a Trans-Tasman Facebook campaign this month to encourage businesses to buy products carrying the FSC label.

The campaign is aimed at highlighting the benefits of FSC’s certification scheme, which rewards forest friendly growers, manufacturers and retailers.  

Asaleo Care Executive General Manager Sid Takla says the company and its sponsoring brand, Tork, are pleased to be a Gold sponsor of FSC Friday.

“We are focussed on raising awareness of responsible forestry practices and principles in the region. We are proud that over 60 products in the Tork range and more than 150 Asaleo Care products are FSC certified. ”

Sid says that 100 per cent of the virgin fibre-based materials used in the products comes from non-controversial, environmentally-responsible sources.

Using FSC products is a point of pride for Asaleo and Sid says, “We are committed to demonstrating that we are responsible stewards of the resources we use in our operations and compliance with environmental regulations is a key priority.”

Asaleo Care, alongside SBN member Fuji Xerox, is part of the growing demand for FSC certified products.

Sian Flynn-Coleman, Sustainability Manager for Fuji Xerox, says that aligning with organisations that share the same values around ethical sourcing is important to Fuji Xerox.

“FSC certified paper products are popular with Fuji Xerox customers as they are able to maintain their value within their supply chain, demonstrate corporate responsibility throughout their business practices and share their values with their customers.

“The certification has given us the resources to offer our customers carbon neutral paper. The paper has been designed to help businesses reduce the carbon footprint of paper use and simultaneously meet environmental commitments.”

FSC Australia CEO Adam Beaumont says the demand has led to an unprecedented number of forest managers seeking to improve their practices to reach FSC standards.

“When a business or consumer buys an FSC certified product they can be confident every stage of its supply chain has been independently assessed to ensure it’s sourced from a responsibly harvested natural or plantation forest that meets the FSC’s rigorous economic, environmental and social standards,” Adam says.  

Cyrielle Durand, New Zealand Business Development Manager of FSC, says FSC Friday is important in raising consumer awareness around FSC and the importance of the certification.

“FSC partners do an amazing job with sustainability and some of them are even offering minor prizes for FSC Friday. Most of the FSC national offices around the world share this common action and we have had very positive results so far,” she says.

To celebrate the initiative FSC has launched a Facebook competition to win an amazing holiday for four, all expenses paid, to Paperbark Camp eco-resort in Jervis Bay, (NSW, Australia.  Enter the competition here.