Gull: a bio-fuelled success story

7 October 2014

Gull has been offering New Zealanders alternatives to fossil fuels since 2007. A new partnership with the Sustainable Business Network will see Gull partner with Kiwi businesses to help them reduce their emissions.

New Zealand’s original biofuels retailer Gull has now sold more than 24 million litres of biofuels to Kiwis across the country, delivering a reduction of 57,000 tonnes of carbon emissions.

A biofuel is a fuel which has been made from organic matter (something that is living, like microalgae, or was once alive, like a plant). Biofuels can be made within a short period of time (days, weeks or months) as compared to a fossil fuel, which takes millions of years to form.

Biofuels are considered to be renewable fuels because they are produced from biomass, such as algae, sugar cane or plant based oil, which can be produced year after year through sustainable farming practices.

Gull, a family owned, independent oil company, first introduced biofuels for general consumption in 2007. The company believes it has been instrumental in creating awareness and adaption to biofuels by Kiwis.

“We’ve come a long way since our first retail sale of biofuel in August 2007, and we’ve saved a lot of carbon,” says Dave Bodger, General Manager of Gull New Zealand.

“24 million litres of biofuels have been sold at Gull pumps to carbon-conscious Kiwis, which is enough fuel to drive to the moon and back 250 times. We’re delighted to see that our efforts to protect our environment have been embraced by New Zealanders, but we’re mindful that this is just the beginning,” he says.  

Gull currently offers three biofuels, which have been developed to give consumers choice and increase environmentally responsible motoring. Gull Force 10 and Gull Force Pro are developed using ethanol sourced from a non-food by-product of the dairy industry, and the biodiesel in Gull Diesel Max is produced from used cooking oil.

“We know there is still a long way to go but we’re pretty proud of what we’ve achieved, and how simple it is to reduce emissions by choosing biofuels. Drivers don’t have to compromise on performance, they just have to make a conscious decision to make a difference to our environment,” says Dave.

Gull is a project partner for SBN’s Smart Transport work stream. Gull is working with SBN to help New Zealand businesses speed up and scale the adoption of biofuels in their fleets.

If you’ve got a light commercial or truck fleet and are keen to make the shift to a more environmentally friendly fuel, contact Matt Ayers, SBN’s transport transformation leader.