16.07.19

How does a business stand out from the others?

By Jessica Beau Paul

Have you created a marketing or brand awareness campaign that makes sense to you and your customers? Or do you wish you had more customers, but haven’t been able to connect to them?

There are a myriad of facets and key considerations of successfully marketing a product, concept, business or organisation. Without being able to identify your target audience, your business or organisation won’t succeed in the way that you have envisioned. Don’t be disheartened by the marketing hurdle. Come and learn how to stand out as a positive, ethical business. SBN in conjunction with GoodSense and Akina will show you how.

There are so many facets to successfully marketing your brand – there are some key considerations of successfully marketing a product, concept, business or organisation. Without being able to identify your target audience, your business or organisation won’t succeed in the way that you have envisioned. Don’t be disheartened by the marketing hurdle ahead – grab the challenge! Much like learning a new game, marketing your product can be a learning curve, but once you wrap your head around the nuance and responses, it can be a rewarding and fun component of your business.

When you look around, you might find that there are others who are in tight competition for your business space. How you attract customers is a process of multi-engagement across several platforms. Aside from the types of media you employ, you’ll need to tell a story that resonates with your audience within each media. Consider these moods of engagement. Realising which mood best suits each media will better convey your brand.

It’s vital to have a voice and an identity – your brand identity goes much farther than what people can see in an image. Put yourself in your brand’s shoes – personify your product by being your product. If you were to act it out, what kind of conversation would it have? Who are your friends? Are they hipsters? Working women who are also hipsters? Working women who are also hipsters who love rock bands and hate plastic? What do you want to be known as, to these people? Researching and thinking like your target audience enables you to have an informed marketing conversation – and sell your product.

Sustainability is not only the word of the year, it’s the key to our future. Many businesses are grasping ‘sustainability’ as a hollow marketing term, only; however, as you are a reader of SBN’s newsletter, we know that you are truly engaged in sustainability, and want to show the world that your brand will make a real difference – whether you are replacing a plastic item with a durable, lasting choice; an organisation that works towards helping people and the planet; or a more sustainable product that makes redundant waste and arrogance. Take the time to understand the land of marketing and get yourself out there!