Join the biggest coffee break on Earth!

3 May 2016

Make your caffeine intake count and show support for farmers hit by climate change! Join next week’s World Fairtrade Challenge, when coffee lovers around the world are being urged to drink a record amount of Fairtrade coffee.

From 13 – 15 May, the World Fairtrade Challenge will unite coffee drinkers across the globe to support small-scale coffee farmers. The goal is to achieve a record number of cups of Fairtrade coffee drunk within three days. This will send a message that small-scale farmers have global support against climate change.

At SBN we appreciate a fine cup of Fairtrade coffee. We’ll be doing our bit to up our consumption for the cause.

Coffee is produced in more than 70 countries by 25 million farmers. It’s the world’s second-most traded commodity after oil, and a key source of revenue for many developing nations.  

Climate change affects millions of farmers in developing countries. They are among the hardest hit by extreme weather, droughts, floods and crop disease. Unpredictable weather patterns make it challenging for them to grow and harvest their crop, as coffee plants are extremely sensitive to changes in temperature. The Intergovernmental Panel on Climate Change (IPCC) has said a one-degree change in temperature can mean a 30% drop in yields. A three-degree change could result in coffee being wiped out completely. 125 million livelihoods depend on the coffee industry worldwide.

By drinking Fairtrade certified coffee you can support farmers to mitigate the effects of climate change. More than 800,000 coffee farmers are part of the Fairtrade system in 30 countries. The Fairtrade Premium supports farmers with funds for local communities to come up with their own initiatives. It enables access to technical knowledge, creating a greater awareness for farmers on the changing climate and how it affects their crops.

Fairtrade Australia and New Zealand CEO Molly Harriss Olson says, “We are challenging Kiwis to organise Fairtrade coffee breaks in their communities and be part of spreading the message that if we all choose Fairtrade coffee year round, we can support the 800,000 Fairtrade coffee farmers around the world to safeguard the future of our favourite drink.”

You can register on the World Fairtrade Challenge website as a group or individual and either host or join a coffee break event. You can log the number of cups they drink between 13 and 15 May and Fairtrade will add them up.

Ideas and materials for organising events are available at along with information about climate change and its effects on small-scale farmers.