Seventh Generation is an eco household and personal care products company with the stated mission of ‘caring today for seven generations of tomorrows’. Based in the US, the company has recently begun selling its plant-based products in New Zealand.
Million Metres is an initiative of the Sustainable Business Network. Its mission is to help restore the health of New Zealand’s rivers, streams, lakes and wetlands by fundraising the planting of one million metres of waterways with native plants and trees. Million Metres works alongside local community groups and landowners, providing a crowdfunding platform for their work, and ongoing support and visibility.
The first project for the new partnership focuses on the restoration of the Rangihoua Wetland on Waiheke Island, working with the Waiheke Resources Trust. The team aims to fundraise $50,000 this summer. For every donation received, Seventh Generation will provide matching funding, dollar for dollar up to $25,000.
Georgina Hart, the Million Metres Project Lead, explains the significance of this project:
“Wetlands support a huge range of native plants and animals, including birds, insects and fish. They act like sponges, soaking up water during floods and releasing it during droughts. They trap carbon, keeping it out of the atmosphere.”
“It’s wonderful to be partnering with Seventh Generation. Their investment in Rangihoua will help restore a degraded wetland into a thriving habitat for the rare moho-pererū (Banded Rail) and other native birds.
“The project will benefit generations to come! And this is just the beginning of our partnership to support Kiwis in taking care of their local waterways.”
Pat Mignogna, Global Brand Manager for Seventh Generation says,
“As a mission driven company, Seventh Generation has a long history of advocating for issues that benefit human and environmental health. We are thrilled to be partnering with Million Metres. The work their organisation does is truly inspiring, and we can’t wait to see our first project with Waiheke Resources Trust come to fruition. Rangihoua is the first stop on our journey to restore Aotearoa’s waterways, and what a place to begin on the beautiful Waiheke Island.”
Through this project, the duo will encourage Kiwis to join the movement. Georgina continues:
“With the help of supporters like Seventh Generation, we are empowering Kiwis to protect and restore Aotearoa’s precious waterways and provide a channel to get involved.”
The partnership officially kicked off on 7 November, with Seventh Generation recreating a wetland in Auckland’s downtown Takutai Square. Iconic Kiwi artist Flox was onsite, creating a three panel artwork which is set to be auctioned, with proceeds going to the project. Laundry detergent and dish wash products were given out for a gold coin donation. Over the course of the day $1500 was donated by the public and this was matched by Seventh Generation, meaning $3000 was raised toward the project to restore Rangihoua Wetland on Waiheke Island.
Kiwis can support the project to restore Rangihoua Wetland here.