Ooooby programme grows

22 July 2014

The Ooooby programme is growing, with news of their expansion to the Waikato region this winter.

Following their success in Auckland and Sydney, Ooooby, a social business that re-connects people to their local food sources, has sown the seeds for a Waikato hub. 

Ooooby (Out of our own backyards) is a business that connects food growers with consumers.

The Ooooby model offers buyers and growers another way to sell their produce. 

“Being in the Waikato just made sense and people here have really welcomed it,” explains Ooooby co-founder James Samuel, on developing a Waikato hub. 

“We’re really excited. The idea is to get people to sign up through the month of July, and have their first Ooooby box delivered on Tuesday 12 August.” 

Ooooby boxes contain locally grown fruit and vegetables. As the supplier network grows, Ooooby Waikato will be able to include extras like free-range eggs, honey, or artisan products made in the region, including such things as jams, juices and breads. 

Each box also has a letter which details what’s in there, who grew it and how it was grown. The process allows buyers to be selective about what gets delivered, by stating which produce to leave out and which extras to add in. 

Since establishing their flagship in Auckland in 2011, Ooooby has been perfecting their model around four clear goals: 

  • To put the control of our food supply back into the hands of communities
  • To reduce external influence on our food supply
  • To gain more knowledge of our food
  • To reduce our impact on this planet. 

If you’re a Waikato resident who wants fresh, ethical, wholesome food delivered to your home or business, visit or call 0800 OOOOBY. 

If you’re a grower, check out this video and be sure to get in touch with the team and introduce yourself. 

Waikato residents can get more information and sign up for home delivery at by calling 0800-OOOOBY.