Shop Green with NZME.’s exciting new marketplace

27 January 2015

NZME., through its award-winning insert, Element magazine, has launched an exciting new retail initiative that makes it easy to research and purchase sustainable products online.

ShopGreen is a new online marketplace supported by Element magazine and powered by GrabOne technology with a wide range of ethical and sustainable products and services to help New Zealanders ‘shop green’.

All the products ShopGreen features have been selected for their sustainability and the site offers detailed descriptions of product sustainability credentials, relevant accreditations and membership to the Sustainable Business Network. The site is essentialfor anyone wanting to ensure they purchase responsibly and get a great deal at the same time.

Richard Harrison, NZME.’s Director of eCommerce and New Ventures, says by amalgamating the GrabOne database with Element magazine’s audience, ShopGreen can reach 750,000 people on any given day.

“An essential driver for us is making sure the integrity that audiences expect from Element magazine is held up in ShopGreen,” he says.

This is great news for the editorial power behind ShopGreen, Element magazine, which is the biggest sustainability publication in New Zealand advocating for business, planet and wellbeing.

Editor James Russell says that Element provides local and global insights and information across a range of channels for consumers that are committed to buying and supporting ethical, natural and sustainable brands, and those essential insights will now reach a much wider audience through ShopGreen.

“Element readers are among the most engaged and likely to take action on something they have read than those of just about any New Zealand publication. It’s a natural progression that we should provide a retail arm for them to do just that, and for us to partner with the companies striving to make ethically produced and responsibly sourced products as well as the certification marks which audit them,” said Russell.

You can visit ShopGreen at and pick up a print copy of Element magazine with The New Zealand Herald on the last Monday of each month. You can view the ShopGreen media kit here:

You can also view Element magazine online at or at under national news.  Check out the Element media kit here:

We recommend signing up to receive Element’s weekly e-newsletter to make sure you don’t miss out on all the latest environment and sustainability stories.

Element logo to go at bottom of ShopGreen article