To market, to market – take your ‘eco’ product mainstream with SBN LABS

10 February 2014

Wondering how you can break through the eco-niche barrier? The SBN LABS, a series of practical half-day workshops, will train you in design methods and new business models to help you take your ‘eco’ products and services mainstream.

Led by SBN in partnership with DNA, a leading customer experience design firm, the LABS will equip you with the knowledge and practical tools necessary to generate new, competitive products or services to market.

“The LABS are a great opportunity for businesses to create competitive new products and services with the support of design agencies, at a tenth of the cost that they would normally pay,” says Matt Ayers, SBN project manager. 

The LABS, which take place over six months, have been created to accelerate the development of sustainable products and services, and ensure these products are successful once they hit the market.

Many of the ‘eco-niche’ products or sustainable solutions that are currently available are not competing in terms of price. By changing the value proposition using design thinking, both new and existing products can become more competitive and break through into the marketplace.

“We’ve come together with DNA to create these LABS with the objective of gaining better market traction for these inventive, sustainable solutions which we need at scale, in order to transform New Zealand to a model sustainable nation,” says Matt.   

If you’re interested in participating in the first round of LABS, click here to register. The LABS will be held in Auckland from March – October, dates and venue to be confirmed.  For further information, contact Matt Ayers, SBN project manager. 

Topics covered by the LABS:

Session 1: Business Models

In this session we will use a proven business model tool to map the ‘architecture of value’ of your current products or services.

Session 2: Value Proposition

This session will involve deeper analysis of the value your products and services offer to market, and the assumptions these offerings hold of your customers.

Session 3: Validation

We will focus on the riskiest assumptions that your offerings are based on, then, using appropriate design methods, define simple experiments we can run to test these assumptions.

Session 4: Experiment 1

In this session we will be using appropriate design methods to run experiments that identify opportunities, and develop your products or services.

Session 5: Experiment 2

Building on the previous session, we will review the development of your projects and use appropriate design methods to continue to run experiments that define new opportunities and develop your products or services.

Session 6: Experiment 3

We will review and build on your progress to ensure that your product or service is robust to compete in the marketplace.