The Circular Economy Accelerator

A circular economy is where the lifecycle of materials is maximised, usage optimised and at the end of life all materials are reutilised.

Materials remain in continuous flow. This is a sustainable alternative to the dominant ‘take-make-waste’ linear model.

SBN is working to accelerate the adoption of the circular economy approach in New Zealand.

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Many of the resource we rely on currently are finite in supply. A circular economy decouples economic growth from resource use. This makes it the only viable and scalable growth model that we have.

Our current economic systems relies too heavily on non-renewable resources. World population and resource use is increasing. This means world economies must move to more circular models in order to thrive.

SBN is working to accelerate the move in New Zealand.

Key Business drivers to move to a circular economy

  • Maximising resource value and eliminating waste
  • On-going business security – particularly around supply chains
  • A powerful platform for innovation and growth
  • Increasing demand for circular solutions from customers
  • Brand reputation

The circular economy in New Zealand – what we know

While developing this programme we have engaged with more than 40 stakeholders from various sectors. They include designers, manufacturers, retailers, end-users, waste organisations and not for profit organisations.

We discovered six key leverage points for accelerating a more circular economy in New Zealand

  1. Design – products need to be designed for ‘circularity’, rather than retrofitting an end of life solution. Designers tell us they have the desire and expertise to design for a circular economy, but there is limited demand for such products
  2. Demand – the customer ‘pull’ for more circular solutions needs to be increased
  3. Infrastructure – additional infrastructure is required to make circular solutions more readily available
  4. Ownership – customers need to move away from their need to ‘own’ products. The focus should shift to access rather than ownership. At the least customers need to consider the ‘whole of life’ costs
  5. Emerging technology – the benefits provided by technology such as additive printing and the Internet of Things need to be captured
  6. Policy – Government needs to send signals to business that it considers circularity important

What SBN is doing

We work with our members on the leverage points in key sectors such as the construction and demolition and food production.

We highlight best practice and connect circular solution seekers to solution providers.


Circular Economy Model Office

A sector-created process to help you design out waste in commercial refurbishments and builds using circular economy principles

Construction and Demolition

Working with members and the sector to reduce waste to landfill via tools like Waste Broker. Increasing the profile and number of Product Stewardship schemes.

Food production

Establishing a collaboration of food manufactures’ and processors to both minimise and establish higher value alternatives for their waste.


Our partners

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Our Support partners

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Brought together by

James GriffinJames Griffin

National General Manager