Our People


Rachel Brown ONZM, Founder and Chief Executive Officer of the Sustainable Business Network

Rachel Brown ONZM

Chief Executive Officer

The founder of SBN, Rachel has played a critical role in advancing sustainable business for almost 20 years. She is a regular presenter, collaborator and driver of action within NZ business. She provides strategic sustainability advice to countless government agencies and businesses, ranging from large corporates to small enterprises. In 2018 she was awarded the New Zealand Order of Merit for years of service to sustainable business.

021 686 158
Alaina Pomeroy

Alaina Pomeroy

Senior Project & Partnership Manager

Alaina Pomeroy manages the Million Metres Streams Project. She works closely with communities, farmers and businesses to resource waterway planting projects. She is inspired by the knowledgeable, passionate people working to take care of Aotearoa’s waterways and improve biodiversity and water quality.

She has 9 years’ experience supporting community-led conservation in the Western United States and New Zealand. Alaina has a bachelor’s degree in Environmental Studies and Spanish. Originally from Portland, Oregon, today she lives in west Auckland with her daughter and husband. She enjoys gardening and getting out amongst Auckland’s beaches, bush and waterways!

020 4049 3555

Andy Kenworthy

Senior Communications Advisor

Andy has almost 20 years’ experience in journalism, fundraising and communications. His focus is on value shifting for global well-being. He holds a Master’s Degree in Creative Writing and a Permaculture Design Certificate. Andy has been a founding writer for Good magazine and Element magazine with the New Zealand Herald. He has also been a lead writer for Idealog. Andy has worked all over the globe for some of the world’s leading environmental NGOs. Clients have included WWF, Greenpeace and Oxfam.

022 357 7993

Annie Newton-Jones

Associate Project and Partnership Manager

Annie is a passionate advocate for the circular economy and loves working with businesses to achieve meaningful change in this space. She has a Bachelor of Design, majoring in Fashion, and a wide range of experience within the New Zealand fashion industry, using design led thinking to encourage systemic reform. In her spare time, you’ll find Annie cooking up a feast for family and friends or getting involved in some arts and crafts.

027 325 6467

Ayla Irving-Lamb

Network Connector

Ayla’s role as Network Coordinator means she is constantly inspired by the amazing work of our Investors for Impact. She is passionate about sustainability and the sense of community and purpose it brings. Ayla has a Bachelor of Business majoring in Sustainable Enterprise, and a Bachelor of Design majoring in Communication. In her spare time Ayla loves to do anything arty and spend time outdoors pottering in the garden.


09 826 0394
021 0255 8343
Fiona Stephenson, National Communications Manager at the Sustainable Business Network

Fiona Stephenson

Head of Communications & Marketing

Fiona is one of NZ’s most experienced communicators of sustainability, with 25 years’ experience. She was speech writer for the UK’s chief sustainability advisor for four years and Oxford University’s first PR advisor on the environment. In NZ she has worked on sustainability communications for organisations of all sizes and at different stages of their sustainability journey since 2000. She has Honours and Masters degrees from the University of Cambridge, specialising in Environment and Development.

021 233 1053

Georgia Brown

Associate Project and Partnership Manager

Georgia is a part of our Climate and Circular Economy teams. Before joining SBN she practised as a resource management lawyer. She has a Bachelor of Laws and a Bachelor of Arts majoring in classics from the University of Otago. She has a passion for the environment and is excited to help New Zealand businesses in moving to a regenerative future.

In her spare time Georgia runs a charity that holds events on social and environmental issues and works with youth in governance.

027 257 7191

Holly Norton

Senior Project and Partnership Manager

Holly comes to SBN from the Ministry of Business Innovation and Employment where she describes her role as getting strategic about sustainable, future of work solutions for businesses and communities. She is also Chief of Community and Co-Founder of Collaborate, an award-winning volunteer matching platform, that is revolutionising the speed and ease of doing good.

Holly was a Local Hero Medallist in New Zealander of the Year Awards 2019, finalist for MYOB Woman Entrepreneur of the year and Young Tech High Achiever at the New Zealand Hi-tech Awards.

027 774 6559

Isabel Emerson

Events Manager

Isabel is passionate about the environment and an experienced events and education manager, working across festivals, the tertiary sector and the corporate world. She takes care of key annual events, including the Sustainable Business Awards. Isabel has a degree in Human Geography from the University of Sheffield, UK and has a strong focus on delivering sustainable practices at events. She also sits on the steering group of IEMA-NZ, the Institute of Environmental Management and Assessment, which is the largest body for environmental practitioners. When she’s not organising events, you’ll find her trail running, mountain biking or exploring surf spots across Aotearoa.

020 4185 2545

Isla Hunter

Partnering to Plant Project Coordinator

Isla is part of our Nature team and has a key focus on our Jobs for Nature project. She has a Bachelor of Science majoring in Biology and Environmental Science and has experience in ecological restoration and biodiversity monitoring. Isla is enthusiastic about Aotearoa’s native flora and fauna, and increasing community engagement in restoration programmes. In her spare time, Isla enjoys exploring the Waitākere Ranges and working on various arts and crafts projects.

021 024 03921

James Griffin

General Manager Projects and Advisory

James leads SBN’s work to accelerate the circular economy in New Zealand. He has extensive commercial experience, having worked in large corporates and owned his own business. His business sustainability journey started many years ago via the coffee industry where he was involved in Fair Trade. James is a Board member of the Northern Football Federation.

021 686 155

Jenny Zhou

Assistant Accountant

Jenny has worked as a company accountant in the commercial industry sector for more than 15 years. She has moved to SBN to work alongside good people and change her lifestyle. In her spare time she enjoys gardening, cooking, reading and playing badminton.


Kate Haselhoff

Senior Project & Partnership Manager

Kate is passionate about inspiring the business community to look for new ways to innovate towards our regenerative future. She has a Master’s in Environmental Science from The University of Auckland and completed her Bachelor’s degree at Otago University. While studying, Kate started her own plant-based food business and worked for an environmental NGO.

027 332 0411

Matthew McClymont

Project Manager

Matthew supports Covid-affected Kiwis to find employment and careers in environmental restoration. He works closely with a number of SBN’s restoration project partners to increase their recruitment and operational capabilities whilst simultaneously building relationships with large funders to upscale operations and increase employment opportunities. Matt has a Bachelors’ degree in Biodiversity Management and spent years working in the field managing revegetation projects. He also spent time working in local government managing conservation programmes, including community education. Matt has a permaculture design certificate and spends his spare time ensuring he remains connected to nature in the garden.

021 986 971

Patricia Aguilera

Brand Marketer

Patricia is our brand and design strategist, in charge of inspiring people to fall in love with our work. She’s an insightful designer specialising in emotional design, storytelling and brand strategy. Her professional experience includes identity systems, visual communications, corporate design and marketing in the creative industries, the NZ government and private sector. Patricia holds a Master of Design (AUT University), a Graduate Diploma of Creative Technologies (Media Design School) and a Bachelor of Graphic Design. Patricia is enthusiastic about helping business adopt design innovation and sustainable practices.

021 052 7659

Pieter Tuinder

Programme Manager Nature

Piet is a first-generation Kiwi from Dutch parents. He grew up in Te Tai Tokerau (Northland) and is passionate about our wonderful natural environment and nurturing its restoration and protection. He has worked for a variety of councils around Northland and Tāmaki Makaurau in roles focused on resource management, business improvement and leadership. He enjoyed 11 years with Te Papa Atawhai (DoC) including a 20-month secondment with Fonterra. He has also been the Kaitiaki Manager for Ngāti Manuhiri Settlement Trust.

021 272 7679
SBN Communications Advisor - Phil Crawford

Phil Crawford

Communications Advisor

Phil’s career in media and communications has involved him as a writer, photographer and video producer. Over the past decade he has been raising awareness of environmental issues and promoting their solutions at both local and global levels. Phil credits a rural upbringing for his connection to the land and ongoing dedication to sustainability.

021 968 012

Phil Jones

Programme Manager – Climate

Phil is a skilled and versatile sustainable business consultant, with a strong focus on climate change and carbon measurement and reduction over the last 15 years. He has helped many organisations understand impacts, develop strategy and take action, across the sustainability landscape, including carbon, energy, waste, water, procurement, compliance and reporting.  He brings a focused approach honed by a background in commercial project management and systems analysis.

021 835 146

Rosa Thompson

Associate Project & Partnership Manager

Rosa is part of our Nature team, focusing on Million Metres. She supports our community and business partners and runs our social media. She has a Bachelor of Science majoring in Zoology and a Postgraduate Diploma in Business, with experience managing various wildlife conservation projects in Zimbabwe. She is passionate about the environment and excited to be involved in the restoration of New Zealand’s waterways. Rosa loves all things outdoors and is a keen surfer, spending most weekends at the beach.

021 1669873

Te Huia Taylor

Cultural Advisor

Te Huia believes indigenous solutions are vital to a sustainable future. Growing up in total immersion Te Reo Maori education, attending iwi land court hearings and walking, swimming and paddling her land and waterways, her passion for the environment was inevitable. Pairing her grounding in Te Ao Maori with her Bachelor of Commerce she is helping the SBN team embed tikanga Maori and matauranga Maori into our projects, network and culture. By pairing Western science and matauranga Maori she hopes to be able to influence system change that is harmonious and protects the ecosystems and environments that surround us.

Theresa Gaire

Head of Finance

Theresa is our in-house accountant and has worked for SBN and the not for profit sector for more than 15 years. Her favourite pastimes are gardening, cooking, reading and walking in the Waitakere Ranges.


Thiago Cagna

Office Manager

Thiago has worked in customer-focused business administration roles for many years. For the past eight years he has worked on sustainability projects. This includes developing an award-winning project to implement sustainable actions in the hospitality sector. He has a degree and a post-graduate degree in business administration. For the past four years he worked in a non-profit organisation that helps small business owners improve their management. When not at work he loves gardening, playing soccer and tennis, and any outdoor activity.

09 826 0394

Tori Calver

Head of Culture & Impact

Tori is our people person.  She’s passionate about promoting a culture where people are supported, celebrated and innovative ideas are allowed to flourish. Her strong corporate background and sustainable ethos immediately connected her with SBN’s mission to help bring about systems change in business. Previously Tori was at Expedia where she established the NZ office and managed the strategy for the NZ market.

021 598 115


Adam Weller

Adam is the Sustainability Manager at Waste Management, New Zealand’s largest waste service provider. He is leading the company’s transition to a low carbon and more sustainable future.  He is a Chartered Environmentalist with an MSc in Environmental Management from Hertfordshire University, in the UK. Adam’s sustainability knowledge has been built across a diverse range of organisations including City of London, PepsiCo and Unitec. He is the Chairperson of IEMA-NZ, the United Kingdom’s sustainability organisation with over 15,000 members.

Barry Coates -SBN Board

Barry Coates

Barry Coates is founder and CEO of Mindful Money, a social enterprise shifting investment towards ethical investment and sustainability. Barry has been active in sustainability since the Earth Summit in 1992, working in NZ and internationally on fair trade, climate change and poverty. Barry has worked across business, government and charities. Since returning to NZ in 2003, he was head of Oxfam Aotearoa for a decade, initiated a sustainability programme at The University of Auckland and was briefly a Green Party list MP. Barry has a Master’s in Management from Yale University and was awarded Sustainability Champion in the 2016 NZI Sustainable Business Network Awards. Barry has many years of governance experience, including on boards of member organisations. He is an enthusiastic supporter of SBN’s work.

Dawn Baggaley

Dawn is a highly experienced sustainability business leader. She has a passion for embedding sustainability into core business strategy, building purpose led brands and strong customer and employee value propositions. Over the last 5 years, Dawn has worked with the integrated thinking and reporting (International Integrated Reporting Council) framework as a critical tool for understanding all forms of value creation.

Dawn has worked for 11 years as a sustainability professional working in New Zealand and Denmark, 8 years as Head of Procurement at Westpac Banking Corporation, New Zealand and 10 years in social housing in the UK.

She is the editor and initiator of the Change the World for $15 book in New Zealand.
Dawn holds a Masters of Science in Responsibility and Business Practice from Bath University, UK and is an alumni of the Cambridge Institute of Sustainable Leadership Executive programme.

Jacqueline Farman

Jacqueline is a founding Partner of The Purpose Business,. She is a passionate advocate for values and purpose driven business, and bringing the customer’s voice into an organisation to drive better decisions, performance and results. She has over two decades of experience working with leading New Zealand businesses and brands to improve the quality of their stakeholder engagement and reputation capital. Jacqueline is recognised as a thought leader in sustainable business and brand strategy. In her previous role leading New Zealand’s most respected market insights agency, she created The Colmar Brunton Better Business Report, a seven year longitudinal study into the growth of conscious consumerism in New Zealand.

Natalie Robb

Natalie is part of the Chief Sustainability Office at Auckland Council. Her role is Sustainability and Resilience Advisor, helping to embed Te Tāruke-ā-Tāwhiri: Auckland’s Climate Plan. After studying Geography and Māori Resource Management at Victoria University, she wanted to make some measurable, positive change in the world. Natalie was a member of The Now Crowd Board for over a year and the Bay of Plenty lead. She has experience in the horticulture, energy, and telco industry, having worked across strategy to enact change and assist business to embed sustainability into decision-making.

Sean Kelly

Sean has recently become the CEO of Smartfoods Ltd, producer of the Vogels and Something to Crow About cereal brands. He was formerly the CEO of Hubbard Foods.   Sean has been a Chartered Accountant, with over 20 years experience predominantly in food & beverage companies. While the latter part of his career has been as a CEO he has a strong accountancy background.  Most notably, his time as CFO of Hubbards gave him the opportunity to be instrumental in driving sustainability and community-based projects for the company.

Sean has been on the Board of SBN for 6 Years, and during that time has chaired the Audit and Risk committee.

Tom Land

Tom is the Commercial Account Manager at Ecotricity. In addition to corporate sales, he is responsible for maintaining Ecotricity’s Toitū carbonzero certification, working with solar partners and promoting distributed renewable generation projects across New Zealand. Tom has a passion for the environment and for addressing climate change. He is motivated to connect with like-minded people and to promote and inspire a sustainable reset of New Zealand’s economy in the aftermath of the Covid-19 pandemic.

Business Connectors

Glen Crowther (Bay of Plenty)

Glen has worked for two decades in the education, environment and health sectors, and has learnt that the best way to apply sustainability principles is in the context of local communities and their needs. Glen believes innovative businesses will lead the transition to a new economic paradigm. He works with local businesses and community networks in the Bay, to facilitate that process.

Katrina Kidson (Nelson)

Over the past 20 years Katrina has worked as a CEO, Company Director, and Senior Executive in small and large organisations. She is a civil engineer by training and her engineering work was mostly in water and waste sectors. She has a firm belief that taking an integrated, more holistic approach to work and our environment is important.  Helping people and organisations be happier is the basis of her business coaching. Katrina’s interests include mindfulness, yoga, travel and tramping.

Katy Glenie (Taupo)

Katy is the Director of Katy Glenie Communications, which supports purpose-led businesses to tell powerful and authentic stories. She has over 25 years of experience in marketing and communications and clients include Miraka, Meridian Energy, Red Cross and Outward Bound. Katy has a Masters Degree from Otago University and is co-founder of the Taupō Sustainable Business Group.

Niki Bould (Dunedin)

Niki is a researcher, educator and sustainable advisor for Ahika Consulting.  She focuses on building capacity and capability for incorporating sustainability into the heart of any business or community.  Niki earned her PhD in 2012.  A key focus of her thesis research was the obstacles and opportunities for educators and businesses to incorporate more sustainable practices into what they do/how they work.  She is familiar with pertinent issues in New Zealand, specifically concerning climate change, energy, transport and food systems.  She is a Trustee of her local community hall, has worked for several not-for-profit organisations, and previously sat on the Chalmers Community Board.

Rebbecca Page (Taupo)

Rebbecca is Green Start NZ’s Principal Consultant and Director. She has experience helping business leaders implement tools and frameworks for a more resilient and restorative future, while increasing engagement of stakeholders. Clients sit across multiple industries. Her credentials include Green Star Practitioner, Infrastructure Sustainability Practitioner and a certified verifier for sustainability with the Golf Environment Organization. Rebbecca has more than a decade of practical experience in assessments, implementation, management, analysis and communication.

Partner Organisations

We love collaborating with organisations around the world that share our values. With some of these organisations we have formal partnerships, with others we don’t, but with all of them we love their work.