Staff
Rachel Brown ONZM
Founder & Chief Executive OfficerThe founder of SBN, Rachel has played a critical role in advancing sustainable business for almost 20 years. She is a regular presenter, collaborator and driver of action within NZ business. She provides strategic sustainability advice to countless government agencies and businesses, ranging from large corporates to small enterprises. In 2018 she was awarded the New Zealand Order of Merit for years of service to sustainable business.

Alaina Pomeroy
Senior Project & Partnership ManagerAlaina Pomeroy manages the Million Metres Streams Project. She works closely with communities, farmers and businesses to resource waterway planting projects. She is inspired by the knowledgeable, passionate people working to take care of Aotearoa’s waterways and improve biodiversity and water quality.
She has 9 years’ experience supporting community-led conservation in the Western United States and New Zealand. Alaina has a bachelor’s degree in Environmental Studies and Spanish. Originally from Portland, Oregon, today she lives in west Auckland with her daughter and husband. She enjoys gardening and getting out amongst Auckland’s beaches, bush and waterways!

Andy Kenworthy
Senior Communications AdvisorAndy has almost 20 years’ experience in journalism, fundraising and communications. His focus is on value shifting for global well-being. He holds a Master’s Degree in Creative Writing and a Permaculture Design Certificate. Andy has been a founding writer for Good magazine and Element magazine with the New Zealand Herald. He has also been a lead writer for Idealog. Andy has worked all over the globe for some of the world’s leading environmental NGOs. Clients have included WWF, Greenpeace and Oxfam.

Annie Newton-Jones
Project and Partnership ManagerAnnie is a passionate advocate for the circular economy and loves working with businesses to achieve meaningful change in this space. She has a Bachelor of Design, majoring in Fashion, and a wide range of experience within the New Zealand fashion industry, using design led thinking to encourage systemic reform. In her spare time, you’ll find Annie cooking up a feast for family and friends or getting involved in some arts and crafts.

Ayla Barfoot
Network Engagement ManagerAyla’s role as Network Engagement Manager means she is constantly inspired by the amazing work of our Investors for Impact. She is passionate about sustainability and the sense of community and purpose it brings. Ayla has a Bachelor of Business majoring in Sustainable Enterprise, and a Bachelor of Design majoring in Communication. In her spare time Ayla loves to do anything arty and spend time outdoors pottering in the garden.

Becky Taylor
Learning & Development CoordinatorBecky is part of our Culture and Impact team. She comes from a teaching background with a Bachelors in Education and has more recently begun a Masters of Sustainable Development Goals. She is interested in raising the stature of environmental education in Aotearoa New Zealand and enjoys working with a range of audiences. Becky spends the majority of her time in the moana whether it is diving, surfing or enjoying marine life.

Fiona Stephenson
Head of Communications & MarketingFiona is one of NZ’s most experienced communicators of sustainability, with 25 years’ experience. She was speech writer for the UK’s chief sustainability advisor for four years and Oxford University’s first PR advisor on the environment. In NZ she has worked on sustainability communications for organisations of all sizes and at different stages of their sustainability journey since 2000. She has Honours and Masters degrees from the University of Cambridge, specialising in Environment and Development.

Georgia Brown
Project and Partnership ManagerGeorgia is a part of our Climate and Circular Economy teams. Before joining SBN she practised as a resource management lawyer. She has a Bachelor of Laws and a Bachelor of Arts majoring in classics from the University of Otago. She has a passion for the environment and is excited to help New Zealand businesses in moving to a regenerative future.
In her spare time Georgia runs a charity that holds events on social and environmental issues and works with youth in governance.

Holly Norton
Senior Project and Partnership ManagerHolly comes to SBN from the Ministry of Business Innovation and Employment where she describes her role as getting strategic about sustainable, future of work solutions for businesses and communities. She is also Chief of Community and Co-Founder of Collaborate, an award-winning volunteer matching platform, that is revolutionising the speed and ease of doing good.
Holly was a Local Hero Medallist in New Zealander of the Year Awards 2019, finalist for MYOB Woman Entrepreneur of the year and Young Tech High Achiever at the New Zealand Hi-tech Awards.

Isla Hunter
Partnering to Plant Project CoordinatorIsla is part of our Nature team and has a key focus on our Jobs for Nature project. She has a Bachelor of Science majoring in Biology and Environmental Science and has experience in ecological restoration and biodiversity monitoring. Isla is enthusiastic about Aotearoa’s native flora and fauna, and increasing community engagement in restoration programmes. In her spare time, Isla enjoys exploring the Waitākere Ranges and working on various arts and crafts projects.

James Griffin
General Manager Projects and AdvisoryJames leads SBN’s work to accelerate the circular economy in New Zealand. He has extensive commercial experience, having worked in large corporates and owned his own business. His business sustainability journey started many years ago via the coffee industry where he was involved in Fair Trade.

Jaz O'Donnell
SBN ConnectorJaz is part of our Culture & Impact team and is passionate about helping our investors progress their sustainability journeys. She has recently completed a Masters of Sustainable Development Goals, specialising in business and sustainability, and focused on Aotearoa New Zealand’s transition to a circular economy.
In her spare time, Jaz enjoys hiking, fishing and spending time with her dogs.

Jenny Zhou
Assistant AccountantJenny has worked as a company accountant in the commercial industry sector for more than 15 years. She has moved to SBN to work alongside good people and change her lifestyle. In her spare time she enjoys gardening, cooking, reading and playing badminton.

Lauren O'Connor
Culture & Engagement ManagerLauren is part of our Culture and Impact team, working on things as diverse as the Sustainable Business Awards through to SBN team culture. She holds a Bachelor of Fine Arts (Hons) majoring in sculpture and photography, to which she attributes her creative approach to anything she turns her hand to. She has long been passionate about the environment, having spent most of her life in the hills of the Waitakere Ranges. These days you’ll find her roaming new hills in Tāhuna, or elbows deep in anything crafty.

Maeghan Pratt-Rink
Digital MarketerMaeghan is our Digital Marketer, in charge of expanding our network and impact through digital channels. Her professional experience has been in Marketing agencies. While completing a Bachelor of Management Studies majoring in Marketing and Digital Business from the University of Waikato, Maeghan found a passion for Sustainability in business that aligns with SBN's work in creating systems change. In her spare time, you will find her hiking, camping, or at the beach.

Matthew McClymont
Senior Project & Partnership ManagerMatthew supports Covid-affected Kiwis to find employment and careers in environmental restoration. He works closely with a number of SBN’s restoration project partners to increase their recruitment and operational capabilities whilst simultaneously building relationships with large funders to upscale operations and increase employment opportunities. Matt has a Bachelors’ degree in Biodiversity Management and spent years working in the field managing revegetation projects. He also spent time working in local government managing conservation programmes, including community education. Matt has a permaculture design certificate and spends his spare time ensuring he remains connected to nature in the garden.

Patricia Aguilera
Brand MarketerPatricia is our brand and design strategist, in charge of inspiring people to fall in love with our work. She’s an insightful designer specialising in brand strategy, emotional design and storytelling. Her professional experience includes identity systems, visual communication, corporate design and marketing in the creative industries, the NZ government and private sector. Patricia holds a Master of Design (AUT University), a Graduate Diploma of Creative Technologies (Media Design School) and a Bachelor of Graphic Design. Patricia loves design innovation inspired by sustainability.

Pieter Tuinder
Programme Manager NaturePiet is a first-generation Kiwi from Dutch parents. He grew up in Te Tai Tokerau (Northland) and is passionate about our wonderful natural environment and nurturing its restoration and protection. He has worked for a variety of councils around Northland and Tāmaki Makaurau in roles focused on resource management, business improvement and leadership. He enjoyed 11 years with Te Papa Atawhai (DoC) including a 20-month secondment with Fonterra. He has also been the Kaitiaki Manager for Ngāti Manuhiri Settlement Trust.

Phil Crawford
Communications AdvisorPhil’s career in media and communications has involved him as a writer, photographer and video producer. Over the past decade he has been raising awareness of environmental issues and promoting their solutions at both local and global levels. Phil credits a rural upbringing for his connection to the land and ongoing dedication to sustainability.

Phil Jones
Programme Manager – ClimatePhil leads SBN's climate-related work, including the Climate Action Toolbox. He has worked with many businesses and organisations over the last ten years helping them find ways to deliver business value with a sustainable focus, from developing strategy to crunching the carbon numbers. Carbon and climate action has been a consistent feature of this work, across many areas including energy, transport, and waste.

Rosa Thompson
Project & Partnership ManagerRosa is part of our Nature team, focusing on Million Metres. She supports our community and business partners and runs our social media. She has a Bachelor of Science majoring in Zoology and a Postgraduate Diploma in Business, with experience managing various wildlife conservation projects in Zimbabwe. She is passionate about the environment and excited to be involved in the restoration of New Zealand’s waterways. Rosa loves all things outdoors and is an avid surfer, spending most weekends at the beach.

Theresa Gaire
Head of FinanceTheresa is our in-house accountant and has worked for SBN and the not for profit sector for more than 15 years. Her favourite pastimes are gardening, cooking, reading and walking in the Waitakere Ranges.

Tori Calver
Head of Strategy and ImpactTori is passionate about promoting a culture where people are supported, celebrated and innovative ideas are allowed to flourish. Her strong corporate background and sustainable ethos immediately connected her with SBN’s mission to help bring about systems change in business. Previously Tori was at Expedia where she established the NZ office and managed the strategy for the NZ market.

Board
Adam Weller
Adam is the Sustainability Manager at Waste Management, New Zealand’s largest waste service provider. He is leading the company’s transition to a low carbon and more sustainable future. He is a Chartered Environmentalist with an MSc in Environmental Management from Hertfordshire University, in the UK. Adam’s sustainability knowledge has been built across a diverse range of organisations including City of London, PepsiCo and Unitec. He is the Chairperson of IEMA-NZ, the United Kingdom’s sustainability organisation with over 15,000 members.

Barry Coates
Barry Coates is founder and CEO of Mindful Money, a social enterprise shifting investment towards ethical investment and sustainability. Barry has been active in sustainability since the Earth Summit in 1992, working in NZ and internationally on fair trade, climate change and poverty. Barry has worked across business, government and charities. Since returning to NZ in 2003, he was head of Oxfam Aotearoa for a decade, initiated a sustainability programme at The University of Auckland and was briefly a Green Party list MP. Barry has a Master’s in Management from Yale University and was awarded Sustainability Champion in the 2016 NZI Sustainable Business Network Awards. Barry has many years of governance experience, including on boards of member organisations. He is an enthusiastic supporter of SBN’s work.

Dawn Baggaley
Dawn is a highly experienced sustainability business leader. She has a passion for embedding sustainability into core business strategy, building purpose led brands and strong customer and employee value propositions. Over the last 5 years, Dawn has worked with the integrated thinking and reporting (International Integrated Reporting Council) framework as a critical tool for understanding all forms of value creation.
Dawn has worked for 11 years as a sustainability professional working in New Zealand and Denmark, 8 years as Head of Procurement at Westpac Banking Corporation, New Zealand and 10 years in social housing in the UK.
She is the editor and initiator of the Change the World for $15 book in New Zealand.
Dawn holds a Masters of Science in Responsibility and Business Practice from Bath University, UK and is an alumni of the Cambridge Institute of Sustainable Leadership Executive programme.

Jacqueline Farman
Jacqueline is a founding Partner of The Purpose Business. She is a passionate advocate for values and purpose driven business, and bringing the customer’s voice into an organisation to drive better decisions, performance and results. She has over two decades of experience working with leading New Zealand businesses and brands to improve the quality of their stakeholder engagement and reputation capital. Jacqueline is recognised as a thought leader in sustainable business and brand strategy. In her previous role leading New Zealand’s most respected market insights agency, she created The Colmar Brunton Better Business Report, a seven year longitudinal study into the growth of conscious consumerism in New Zealand.

Sean Kelly
Sean has recently become the CEO of Smartfoods Ltd, producer of the Vogels and Something to Crow About cereal brands. He was formerly the CEO of Hubbard Foods. Sean has been a Chartered Accountant, with over 20 years experience predominantly in food & beverage companies. While the latter part of his career has been as a CEO he has a strong accountancy background. Most notably, his time as CFO of Hubbards gave him the opportunity to be instrumental in driving sustainability and community-based projects for the company.
Sean has been on the Board of SBN for 6 Years, and during that time has chaired the Audit and Risk committee.

Amber Nicholson
Amber is an uri of Ngāruahine and māmā to a very opinionated toddler. In her spare time she is a Lecturer in Management at AUT. Her PhD entitled 'Whenua Tupuna, Whenua Hauora: Ancestral and Relational Landscapes' explores ways to enhance multi-dimensional wellbeing through recognising the landscapes in which business operates. Amber is also a founding member of K.I.N., on the executive committee of the University of Auckland Ngā Taniwha Māori Alumni network, and loves to play indoor netball (socially).
