As awareness of sustainability grows, sustainability has moved from ‘nice to have’ to ‘front and centre’ for businesses. There’s a growing expectation that companies need to play their part in addressing issues such as climate change and eliminating waste.
While demonstrating commitment to sustainability has never been more important, communicating it isn’t always straightforward. Some companies say too much, while others say nothing at all, often out of fear of being criticised for slow progress.
This practical session will help you learn how to communicate sustainability effectively using practical examples. It will include:
- How to talk about sustainability with authenticity
- How to avoid ‘greenwashing’, over-reach and potential pitfalls
You will walk away with:
- Ideas and guidelines for how to communicate your sustainability journey
- The confidence to share your story in an effective yet transparent way
- A clear understanding of how to implement sustainability messaging into business strategy
This session will be run by Fiona Stephenson (Head of Communications & Marketing) and Andy Kenworthy (Senior Communications Advisor), Sustainable Business Network.
Guest speaker Esme Chiverton, Marketing Content Manager at Untouched World, will share insights on communicating sustainability from Untouched World.