The number of New Zealand businesses gaining internationally recognised B Corp certification is growing, but what does it mean?
Why should businesses consider certification? Why is it important for PR professionals to understand the process and ideally become B Corp Certified? In a world of greenwashing and growing environmental concerns, a client’s sustainability journey is more important than ever. As a highly trusted advisor, PR professionals can be positive drivers of supporting clients through such a certification. This session has been designed specifically through a PR company lens.
To mark the global B Corp Month in March, Join Andrew Davies (CEO of B Lab Australia & New Zealand), Kate Grant (B Corp Certified NSPR’s Managing Director) and Jay Crangle (B Corp Certification Consultant) as they share what B Corp is all about, the experience of the certification process, and why being a B Corp matters. Gain valuable insights on how being a B Corp benefits business, how to become a B Corp influencer within organisations, and how to start on the journey to certification.
This is a panel event organised by PRINZ (Public Relations Institute of New Zealand) with an opportunity to ask questions about all things B Corp.
Ticket prices are GST incl. and contribute to catering costs. Thank you to Clemenger Group for the use of their offices.