In 2017 Fuji Xerox NZ launched a communications campaign to help people better understand product stewardship and take action.
Product stewardship means taking responsibility for reducing a product’s environmental impact. It ranges from designing a product that can be broken down into recyclable or reusable components to recycling the product. Product stewardship helps us transition from a linear to a circular economy.
As part of the campaign, Fuji Xerox created a Product Stewardship Roadmap, with input from the Ministry for Environment, other accredited scheme managers and the Sustainable Business Network. The roadmap supports businesses wanting to implement a scheme. It is a resource for people who want to purchase more sustainably.
The roadmap is the first of its kind in New Zealand. It is open source, so anyone can use it. It has featured in 10 online articles with a combined circulation of more than 250,000.