Green Cabs is aiming to demystify, normalise and expose electric vehicles (EVs) to as many people as possible through a project with EECA.
Green Cabs introduced its first electric vehicle, a Nissan Leaf, to its Wellington fleet, giving free rides five days a week from April to September 2017. To promote EVs, Green Cabs has run a campaign across many channels including social media, monthly newsletters, websites, in-car materials, industry events, expos, and word of mouth.
The social media campaign alone reached around 100,000 people during the first month. Across all channels, reach is estimated at 50,000 people per month.
Green Cabs is a finalist in the Communicating for Change category of the 2017 NZI Sustainable Business Network Awards.