Olie founded Wā Collective. She is passionate about ending period poverty, period waste and changing the way we talk and act about menstruation.
One third of NZ students have skipped class due to a lack of access to menstrual products. NZ sends 357 million disposable menstrual products to landfill each year and they can take up to 500 years to decompose. As a society we struggle to talk about menstruation, which restricts us from solving some of these issues.
As a result Olie founded the social enterprise Wā Collective. Every menstrual cup sold subsidises one for someone in need. Each cup lasts 10 years, saving around 2500 disposables from reaching landfill. The team aims to be sustainable in all aspects of the business, from compostable packaging to second-hand postage material.
Through founding and running Wā Collective, Olie has prevented 465,000 disposable menstrual products from entering our landfills just this year. In the process she has saved menstruators $160,000 that they would otherwise be collectively spending each year.