Transformation Areas

This story reflects success in the highlighted areas.

Raw Essentials finalist story

Raw Essentials is working with biological farmers and hunters to provide an affordable, species-appropriate diet for pets. The company’s nine retail shops sell nutrient-dense food, including a healing bone broth, which pets love to eat.

The raw pet diet helps resolve health issues for pets with chronic non-communicable disease, such as obesity, diabetes, arthritis and cancer.

The Raw Essentials model has led to clinically proven outcomes, achieved through disrupting the established model of cheap, processed pet food and creating affordable health care. Vet bills have dropped dramatically.

The model is expanding into the human realm with the opening of a human grade kitchen producing organic and nutrient dense Bone Broths for people.

Raw Essentials currently sells 13.5 tonnes of pet food, 80 litres of human broth, and 140 litres of animal broth per week.

Raw Essentials is a finalist in the Restorative Innovation category of the 2016 NZI Sustainable Business Network Awards.