There are lots of reasons why becoming more sustainable will help your business – environmental, social and financial. Before you start implementing sustainability practices, it can help to understand what it’s all about.
What is sustainability?
In the true sense of the word, sustainability means ‘the capacity to endure’. In business, that means you’re in it for the long haul. It means setting up a business that will be resilient and will thrive in the long term.
If you want to find out the meaning of other words commonly used in sustainability ‘speak’, check out our Glossary of Sustainability.
What is a sustainable business?
A sustainable business is one that generates profit while improving societal and environmental conditions. This includes what you do (your product or service) as well as how you do it (the way you operate). The following key areas are the top five addressed by most businesses:
Find out how you can get started in each of these areas.
How will being sustainable benefit my business?
There are lots of ways in which being more sustainable will help your business. It will help you become more efficient, improve your brand value and reputation, provide a platform for innovation, help attract and retain staff, achieve better growth, cut costs and strengthen stakeholder relations.
Where can I make the biggest impact?
By looking at the impact of different sustainability issues on your business, you can figure out how to make the most effective choices, and therefore have a positive impact.