Are you responsible for what you sell?

The National Product Stewardship campaign.

The challenge

The world is currently suffering from a wasteful polluting linear ‘throw-away’ culture based on ‘take-make-waste’. We need to accelerate the transition to a circular economy based on ‘make-use-return’.

Product stewardship is a vital step in this process. It is when producers, brand owners, importers, retailers and/or consumers accept responsibility for reducing a product’s environmental impact.

It involves greater oversight and control throughout the whole life cycle. It enhances design, production, transport, use, end of use and beyond.

It means avoiding wasteful products. It means eliminating unnecessary waste. It means redesigning products. It means doing more to ensure products and materials are recycled or reused.

The aim is to increase the number of businesses offering ‘take-back’ product stewardship schemes. The ultimate goal is to increase the product stewardship schemes accredited by the Ministry for the Environment. There are currently 13.

Why you should get involved

Purchasers are demanding: “What shall I do with this at the end of its life?” New disposal rules are on the way for more and more products.
What can you do?

Find out how you can meet the challenge by setting up a voluntary product stewardship scheme, with a focus on returning products for reprocessing.

Register to receive a resource pack from our product stewardship event series developed in conjunction with our partners.

The resource pack provides details on the what, why and how of product stewardship including practical tips and insights from our partners to enable you to start or augment your product stewardship initiative.

Rachel Brown CEO of SBN says:

“It’s fundamental to our future that we all take greater responsibility for the environmental impacts of what we do in our personal and professional lives. If businesses are not providing their customers with an end of life solution they are presenting them with an end of life problem. That has to be managed and paid for by the customer or rate payers.

“Product stewardship schemes help solve the waste issue. They enable businesses to capture valuable resources. They create better and deeper relationships with customers. These are vital steps towards the emerging low carbon circular economy which we are helping grow in NZ together with our members.”

How you can get involved

for our product stewardship resource pack

our national campaign encouraging business buyers to ask: “What will I do with this at the end of its life?” when purchasing.

for a free initial one-on-one product stewardship consultation

Learn more

Financial support for this project has been received from the Waste Minimisation Fund, which is administered by the Ministry for the Environment.

Project Partners