Good Food Boost 2018

The Good Food Boost provides mentoring and support to four fledgling food businesses from some of the industry’s best.

The Good Food Boost is a free eight-week mentoring programme to provide support and guidance from leading mentors to give good food businesses a boost.

The programme is now in its fourth year and is proven to deliver tangible benefits across distribution, production, commercialisation and strategy.

Congratulations to the winners of the 2018 Auckland Good Food Boost:

  • Very Good Dumplings
  • Gourmet Baby
  • Jersey Girl Organics
  • Cook’s Night Off

Find out more here.

This year the Sustainable Business Network has partnered with Auckland Tourism, Events & Economic Development (ATEED) to bring the Good Food Boost to Auckland. In 2017 we partnered with Wellington City Council to bring the programme to Wellington.

What winners receive:

Four lucky winners receive:

  • Four mentoring sessions from experts in food and business development. This will give the winners tips and inspiration on how to develop a tasty product that looks good, sells well and endures the test of time.
  • Business sustainability advice from the Sustainable Business Network and ATEED business advisors.

Financial support and advice are not included.

Past winners said:

The Good Food Boost programme helped us a lot as a new business. It forced us to face up to decisions early on and really think about our direction. The mentors were really easy to talk to and have ongoing relationships with.

It was with great delight I found out I was accepted into the Good Food Boost mentoring programme. However it exceeded any expectations I had about what the course would entail. I learned so much about my business, myself, my product.”

The mentor programme allowed us to define what the key areas of our business are, focus on the areas where we needed guidance and move forward with achieving those goals. The insight from the mentors and the passion that they showed us was inspirational. The experience brought us to a new level in such a short time.”

“The mentor feedback has been really helpful and provided us with real confidence in our product. It was fantastic getting to know all the finalists as well – it was wonderful getting to share our stories and ideas.”

The mentors include:

  • Michael Van de Elzen, award-winning chef
  • Martin Yeoman, Advertising, branding, marketing
  • Kim Evans, Little & Friday
  • Paul Johnston, Life Health Foods

To enter you’ll need:

  • A product that’s just starting out and is local, seasonal, healthy, tasty, culturally connected or organic – and made by you.
  • A vision for the future of your business and New Zealand food.
  • A base in or near Auckland.
  • Commitment and time!

Look out for details of upcoming competitions later in 2018.

What we mean by ‘good’ food:

By ‘good food’ we mean considering more than just your bottom line of profits. It’s thinking about where food comes from, how it’s grown and made and where it goes: to the consumer and if it’s going to be food waste.

For further information please contact:

  • James Griffin, Sustainable Business Network,, 021 686 155

Supported by Auckland Tourism, Events and Economic Development.