Phone +64 21 1739524

Organisation Category: Manufacturing and Other Services

  • Profile

    Critical. is a cleantech startup on a mission to end plastic pollution beginning with the 252K tonnes of plastic waste New Zealand sends to landfill every year. We do this through our Plastic Product Stewardship Programme by partnering with big local brands like Fonterra, The Warehouse Group, Sanford, etc, as well as small and medium brands, to transform their hard to recycle plastic waste into high value, marketable and useful products that last and can be recycled forever. The brands commit to buying back 100% of the waste equal to the weight of new products – thus enabling kaitiakitanga (guardianship) for businesses to closing the loop for their plastic waste.

    Over the last couple of years, we’ve developed a new production technology that can recycle almost all plastic types. Combining our unique technology with a human-centred product development method – Critical. empowers businesses to create valuable products from their plastic waste to delight their customers while being able to tell a compelling story.

  • More Info
    Sustainability Highlights:
    • Design-Innovation-Disruption
    • Towards Zero Waste
    Sustainability Actions:

    We've transformed 50K phased out plastic bags into retail fixtures for Torpedo 7 in their New Market store. We've turned Sanford's fishing nets into Pounamu. We've converted over a hundred thousand Fonterra hard to recycle milk bottles into furniture products. We developed the world's first flatbed dolly trollies from Allied Pickfords bubble wrap.

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  • Offers for SBN Members

    1. Free one-hour product stewardship high level strategy/ eco-system mapping session for a plastic type your brand wants to close the loop for. Goal is to develop a visual map to highlight unknowns and uncover appropriate investigation for product discovery, while highlighting key stakeholders required for buy in to deliver on product stewardship.

    2. Free plastic material sample size trial using one plastic type of your choice. You'll get back a small sample tile of a product made using our technology with your plastic waste.

    When inquiring via email/ social media channels - use drop the Promo code: CRITICALSBN

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Listing last updated 14/12/2020