Listing Criteria

Products and services listed in the Circular Economy Directory need to have a business-to-business focus.

They must demonstrate how they can help other organisations meet at least one of the three core principles of a circular economy:

  • Designing out waste and pollution
  • Keeping products and materials in use
  • Regenerating natural systems


Specifically, a circular solution needs to align with one or more of the following categories:

Redesigning how systems or products are created so they use less resources, last longer, or get a continued life, and eliminate waste compared to standard industry practices.

Reducing carbon emissions across key areas of business operations.

Regenerating nature so the health of our natural environment is improved.

Sharing and trading existing resources to reduce the need for new materials by providing online platforms and access to secondhand markets and ‘product as a service’ models.

Extending the lifespan of products and materials to keep them in circulation via reuse, repair, refurbishment, and remanufacture.

Recycling or composting waste materials into reusable materials. 

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The following drop-down menu contains points to consider when completing your application. We’ve split them into seven categories, each with their own sub categories. Choose the ones that are relevant. These points will help you to show how your product or service meets our listing criteria. They will also help direct the wording you use in your listing to create maximum impact.

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Packaging Criteria

Packaging is complex and there’s a lot of greenwash out there, so to ensure we’re listing appropriate substantiated solutions, we’ve got some packaging specific criteria for our directory.

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Getting your environmental claims right

It’s important to verify the environmental claims you make about your product or service when listing in the Directory. The Fair Trading Act 1986 states that all traders must make sure their environmental claims are substantiated, truthful, and not misleading. The Commerce Commission has put together Environmental Claims Guidelines to help traders understand their obligations when making environmental claims. There is also advice around the issues of making comparative claims that one product is better than another and avoiding vague claims such as “greener” or “friendlier on the environment”. Comparative claims can not be made in Directory listings.

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The review process

Terms & Conditions

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Start your application to list in the Circular Economy Directory

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