A case study from the timber and forestry industry
Terms like carbon emissions, biogenic carbon, embodied carbon, upfront carbon, and carbon storage are familiar to some stakeholders yet completely bamboozling to others.
Measuring and reducing carbon emissions is a priority for many businesses, and having a clear, shared understanding of these terms across supply chains is essential to reach carbon targets.
The Australian timber and forestry industry faced a challenge to help its members, users of its products and central and state governments to understand important carbon concepts and influence purchasing decisions and policy.
In this webinar Sarah Downey, Head of Marketing and Communications at Forest & Wood Products Australia (FWPA), joins Stephen Mitchell, one of thinkstep-anz's Green Building experts. They discuss how FWPA developed three carbon guides and how these guides are helping to educate FWPA members, building and design professionals and government policy-makers.
The webinar will cover:
- How guides like these can help you educate your stakeholders
- How to identify your stakeholders and audiences
- How to develop your guides
- What to include in your guides
- How to use these guides for best results
It will be useful for:
- Sustainability Managers
- Operations Managers
- Marketing Managers
- Architects and designers
- Industry associations
- Policy-makers
- Project managers