The North Asia Centre of Asia-Pacific (CAPE) is pleased to be able to provide the opportunity for a workshop which is exclusively for exporting businesses looking to understand best branding practices in regard to North Asia.
This workshop is subsidised by CAPE, providing exceptional value at a low cost.
Want to understand how to make Brand New Zealand work for you in China, Japan and South Korea? Want to learn how to leverage storytelling techniques to maximise your export marketing?
In marketing itself to the world, New Zealand and its businesses rely heavily on strong country branding and powerful storytelling. This half-day workshop focuses on how New Zealand exporters and other organizations can maximise the New Zealand country effect in North Asian markets, leverage the New Zealand brand identity in their export marketing and use storytelling as a differentiating export marketing strategy.
Workshops are facilitated by Dr Matt Raskovic
Guest Speakers: Ziena Jalil, Peter Roband and Tony Boot
- 8am breakfast & networking
- 9am workshop main content
- 10am Peter Roband - How to tell your story in-market
- *15 min break
- 11am Tony Boot - Insights from Japan and South Korea
- 12pm workshop concludes